How b2b customers consume content
Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces engaged prospects to hunt for the information they need - slowing their progress on the path to purchase.
Here is a great video explaining how content has changed and how b2b buyers journey towards buying works. Do your buyers run into a wall when they are trying to collect information? How to we move from passive information to an active content at the right time. Pathfactory call content activation a new way of engaging with b2b buyers.
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|Tags: Customer Centric Marketing Strategic Service Design Customer Insight Marketing Segmentation Content Marketing Marketing Strategy|