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|46. Inbound Marketing Strategy
|Inbound marketing is a relatively new technique that makes it possible to utilize modern Internet technologies to generate new leads and drive sales. Read this Inbound Marketing Action Plan to...
|47. Content trends
The major differentiator for entertainment industries is not the casual user , but the passionately engaged fan. Netflix is reportedly spending $6 billion, yes billion on content thi...
|48. Why position your company to a narrow audience?
Do you understand the benefits of specialising?
"Owning a word in the mind" is actually a more elegant way of saying that positioning is the process of gaining a leadership positio...
|49. Marketing Apps for Small Business
I have been collecting the best marketing apps for sometime now. These are cheap and often free apps that let small business compete with the big guys! I have updated it for 2017. Enjoy!
|50. You Tube Update
New Nielsen findings on digital content shows that You Tube's influence continues to grow.
You Tube is 12 years old. I know hard to believe.
Looking at the new social media landsca...
|51. Maximising customer value
Feedback from your customers is critical for small businesses. The more you understand your customers, the more successful you will be. Services we provide help you do this include:
|52. Key marketing trends
Here are some of the key marketing trends in 2018
1. Smart phone use
More than 50% of searches are on mobile
91% of Facebook usage (Daily Active users) is on mobile
|53. Customer Happiness
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ...
|54. Marketing Audit
Marketing plans, strategies and campaigns fail at an alarming rate. How can you reposition your failures to pinpoint the cause and redirect your marketing efforts?
Every marketing plan shoul...
|55. Lower effectiveness of traditional paid ads.
Why are paid ads not working with B2B?
More B2B marketers are shifting budget and priority to earned media as they struggle with declining response rates from traditional investm...
|56. What you need to know about SEO for B2B and B2C companies
A whopping 93% of all online experiences begin with search engines.
That's reason enough for companies to pay attention to their SEO. Search engines can be an excellent resource for driv...
|57. Where does web traffic come from?
Web traffic is something we all strive for. It means your business is being seen. However more important than the traffic is who is visiting and are they the ideal target customers.
|58. What's your mission?
CEO of Wholefoods, John Mackey new book Capitalism's moral code, he questions that the purpose of business is just to make money. He states that we should be thinking about business different...
|60. A virtual business coach
Some of my clients use me as a business coach to bounce ideas around. I love this sort of work because I find it so valuable myself. Being a business owner is always challenging and having insig...