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| 46. Maximising customer value | |
Feedback from your customers is critical for small businesses. The more you understand your customers, the more successful you will be. Services we provide help you do this include:
1. ... | | /blog/maximising-customer-value |
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| 47. Key marketing trends | |
Here are some of the key marketing trends in 2018
1. Smart phone use
More than 50% of searches are on mobile
91% of Facebook usage (Daily Active users) is on mobile
... | | /blog/key-marketing-trends |
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| 48. Customer Happiness |
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ... | | /blog/customer-happiness |
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| 49. Marketing Audit | |
Marketing plans, strategies and campaigns fail at an alarming rate. How can you reposition your failures to pinpoint the cause and redirect your marketing efforts?
Every marketing plan shoul... | | /blog/marketing-audit |
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| 50. Lower effectiveness of traditional paid ads. | |
Why are paid ads not working with B2B?
More B2B marketers are shifting budget and priority to earned media as they struggle with declining response rates from traditional investm... | | /blog/lower-effectiveness-of-traditional-paid-ads- |
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| 51. What you need to know about SEO for B2B and B2C companies | |
A whopping 93% of all online experiences begin with search engines.
That's reason enough for companies to pay attention to their SEO. Search engines can be an excellent resource for driv... | | /blog/what-you-need-to-know-about-seo-for-b2b-and... |
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| 52. Marketing Plan 2018 | |
As 2018 fast approaches how many of you are planning for 2018? I imagine most are struggling just to make it through until Christmas. I understand totally. I have a few tips to assist you from... | | /blog/marketing-plan-2018 |
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| 53. Why position your company to a narrow audience? | |
Do you understand the benefits of specialising?
"Owning a word in the mind" is actually a more elegant way of saying that positioning is the process of gaining a leadership positio... | | /blog/why-position-your-company-to-a-narrow-audie... |
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| 54. Strategic Service Design in 2018 | |
Designing the customer journey
In 2017 there has been a lot of buzz about customer experience. My prediction is that Customer Service Design or what I call Strategic Service Design will star... | | /blog/strategic-service-design-in-2018 |
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| 55. Do I need to run heat mapping software on my site? | |
Do you need to run heat mapping software on your site? Well why not I say. It gives you some invaluable feedback about what your potential customers are doing and why they may not be converting ... | | /blog/do-i-need-to-run-heat-mapping-software-on-m... |
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| 56. Want to sell more, spend less | |
In 2018 if you want to sell more and spend less there are a few things you need to have in place.
1. Ideal customer profile - If you focus on those ideal customers that you offer the great... | | /blog/want-to-sell-more--spend-less |
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| 57. 10 ways to create great content | |
Content that creates real value
Over the past few years there has been a movement towards creating content. Content for content sake can actually devalue your brand, but content that educate... | | /blog/10-ways-to-create-great-content |
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| 58. Audit your marketing maturity | |
How mature is your marketing?
Are you a leader or a laggard when it comes to marketing sophisication. Smart Insights shows one way of quantifying how developed your marketing approach is.
... | | /blog/audit-your-marketing-maturity |
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| 59. Are you customer centric? | |
Customer centric - the new buzz word or a real way to differentiate your business
The below graph represents the number of companies in the US that believe they are customer centric.76% of c... | | /blog/are-you-customer-centric- |
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| 60. Check your competitors often | |
Check out the competition
Some small businesses don't know where to start when doing their marketing. I was speaking with a local builder today and it has all become just too hard. Mos... | | /blog/check-your-competitors-often |
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