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We are all about creating value for our clients. See how we now can assist you create affordable videos for your business for less than $300*   Book a video chat today This...
/blog/affordable-video-creation
Creating content is key to any marketing strategy these days but I still find that clients have an unrealistic expectation of what it actually costs to create content. It is not unsual to spend ...
/blog/how-much-does-it-cost-to-create-great-conte...
A while ago I interviewed Claudia Bowman about her passion about cheese and her business and her App The Cheese Monger and her business McIntosh & Bowman Cheesemongers. Her app has over...
/blog/a-small-business-that-has-gone-from-strengt...
Here are the latest stats you need to know from Google to benchmark how you are going with your digital marketing. Key takeaways: You should measure average click through rate of you...
/blog/google-ad-benchmarks-2019
When you start your business it is usually out of a passion or skillset. While some of us do a business plan, the focus on the mission or the why of our business is sometimes lost along the way....
/blog/your-why---developing-your-business-s-missi...
When marketing efforts are not successful, many companies wonder why? They sent out direct mail, or refreshed their website, initiated Google Adwords, or attended a trade show, but are left disa...
/blog/marketing-mistakes-that-companies-make
Google does a great job of sharing information. In the Think with Google You Tubes they have some very valuable content about how we as consumers behave based on 250,000 purchases. They have id...
/blog/google-recommendations-for-behaviours-that-...
With this uncertain environment small business are struggling to work out what to do next to grow their businesses. Is your  online small business at risk of going under? You need to tr...
/blog/is-your-business-at-risk-of-going-under-
Your marketing is only as good as the strategy behind it. As tempting as it is to get into the tactics, building a solid plan with real data is key to making better marketing decisions. Especially ...
/blog/brains-before-budget
Here are over 100 ideas to fast track your marketing for your small business. Marketing Planning 1. Update or create a marketing plan for your business.
2. Revisit or start your market resea...
/blog/100-great-marketing-ideas
Your prospect list is probably one of the most important asset of your whole marketing. Building a list of customers can come in many shapes and forms from buying a list, cold calling and co...
/blog/how-to-build-a-list-of-ideal-customers
In the retail sector alone more than 40 well known brands in the US filed for bankruptcy in 2020. Others continue to struggle as droves of consumers. Pre Pandemic if you ordered groceries you cou...
/blog/have-you-lost-touch-with-your-customer-
What skills does a marketer need in 2021 to succeed. The CMO research highlights the key skills and behaviours. It is not a surprise to me that customer journey mapping and segmentation are at th...
/blog/what-does-a-marketer-need-to-succeed-in-2021
When you focus on enhancing the whole customer journey, you can deliver a more memorable experience for your customers, which leads to more repeat customers, better reviews, and even more new cus...
/blog/customer-lifecycle-of-an-ecommerce-business
What is a brand? A brand is a promise. If a brand is meaningful it is delivering on that promise through a set of value. It is more so today than ever before. Brands are taking sides based on the...
/blog/what-makes-a-brand-meaningful-in-2021-

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