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We are all about creating value for our clients. See how we now can assist you create affordable videos for your business for less than $300*   Book a video chat today This...
/blog/affordable-video-creation
Creating content is key to any marketing strategy these days but I still find that clients have an unrealistic expectation of what it actually costs to create content. It is not unsual to spend ...
/blog/how-much-does-it-cost-to-create-great-conte...
A while ago I interviewed Claudia Bowman about her passion about cheese and her business and her App The Cheese Monger and her business McIntosh & Bowman Cheesemongers. Her app has over...
/blog/a-small-business-that-has-gone-from-strengt...
Here are the latest stats you need to know from Google to benchmark how you are going with your digital marketing. Key takeaways: You should measure average click through rate of you...
/blog/google-ad-benchmarks-2019
When you start your business it is usually out of a passion or skillset. While some of us do a business plan, the focus on the mission or the why of our business is sometimes lost along the way....
/blog/your-why---developing-your-business-s-missi...
When marketing efforts are not successful, many companies wonder why? They sent out direct mail, or refreshed their website, initiated Google Adwords, or attended a trade show, but are left disa...
/blog/marketing-mistakes-that-companies-make
LinkedIn is a must social media tool for any B2B company, however if you are not in marketing or HR many people are still unsure how to use it effectively.   Here are some key video...
/blog/linkedin---best-practices
Wotking within a 5 step process makes marketing easier to understand and implement. Linkedin has created a research paper that investigated with over 3700 b2b marketers across 9 industries what...
/blog/5-keys-of-marketing-growth
Right now, particularly in Melbourne, life for business is very tough. You might not even be able to continue to trade, for reasons beyond your control. Here are some key marketing tips that may ...
/blog/10-marketing-tips-to-assist-your-business-s...
Here is an article that I was featured in as an expert in Influencer marketing. https://blog.ainfluencer.com/danielle-macinnis/ Here is the entire booklet as a resource https://blog.ainfluence...
/blog/influencer-marketing
When you are looking to really understand what is happening on your website there are two essential pieces of code you need. One is Google Analyics and the other is the Facebook Pixel. The Face...
/blog/how-to-install-a-facebook-pixel-
What skills does a marketer need in 2021 to succeed. The CMO research highlights the key skills and behaviours. It is not a surprise to me that customer journey mapping and segmentation are at th...
/blog/what-does-a-marketer-need-to-succeed-in-2021
When you focus on enhancing the whole customer journey, you can deliver a more memorable experience for your customers, which leads to more repeat customers, better reviews, and even more new cus...
/blog/customer-lifecycle-of-an-ecommerce-business
What is a brand? A brand is a promise. If a brand is meaningful it is delivering on that promise through a set of value. It is more so today than ever before. Brands are taking sides based on the...
/blog/what-makes-a-brand-meaningful-in-2021-
Ryan Hartshorn is the man on a mission. Together with his sister Nicole and mum Diane, they have been slowly building exceptional businesses from sheep products. Ryan's mission in 2021 was to...
/blog/a-new-web--a-new-identity

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