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Google ad benchmarks 2019

Posted by Danielle MacInnis on 19 April 2019
Google ad benchmarks 2019

Here are the latest stats you need to know from Google to benchmark how you are going with your digital marketing.

Key takeaways:

  • You should measure average click through rate of your ads (CTR) between 3-7% (average has increased from 3 to 5%)
  • 2019Search ads are BIGGER in 2019 and more flexible options for A/B testing
  • You can now closely target high-intent prospects
  • Personalise your copy for better traction
  • Cost per click across all industries is $2.41 on the search neetwork and .59 on the display network
  • Average conversion rate 4.40% on the search network and .57% on display network
  • Cost per action $56.11 on search and $90 on the display network
  • Few touchpoints to conversion is always better

Google Stats Booklet download

Danielle MacInnisAuthor: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via: Twitter LinkedIn
Tags: Adwords Digital Marketing Google Analytics

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