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Your Why - Developing your business's mission

Posted by Danielle MacInnis on 24 April 2019
Your Why - Developing your business's mission

When you start your business it is usually out of a passion or skillset. While some of us do a business plan, the focus on the mission or the why of our business is sometimes lost along the way. I have been in business for over 10 years now, assisting small businesses with their marketing. As I have grown I have become more selective about those I serve best and have crafted my business around the lifestyle I want to live. This has been very fruitful for me but now I am seeking more meaning out of my work.

Recently I came across Elk clothing's transparency report. I was so delighted by their sense of purpose and striving for how they are not just creating a successful business but also how they were going about it that it really touched me.

How many of you have taken the time to uncover your why? Simon Sinek is a whole business based on this. My why has been to create a business that:

  • Allows me to work from home most of the time
  • Employee freelancers rather than create a big team of people to manage
  • Earn a better wage than working for "the man"
  • Work with other like minded business owners

As I have become more selective I have added to my why

  • Work with businesses and partners who share my values
  • Work in areas that I am really interested in (health and wellbeing) and where I can make a difference
  • Say no if it doesn't suit my timeframe or plans
  • Give back to some small businesses who need my help but can't afford it (love jobs) 
  • Donate to my charities (Breast Cancer)

So perhaps in the day to day of running your business, it is time to elevate your why and see if it is still working for you?

Danielle MacInnisAuthor: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via: Twitter LinkedIn
Tags: Marketing Education Value Proposition Brand Strategy

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