|288 matches found.||Showing Page 15 of 20|
|211. Brains before budget in 2022|
|Your marketing is only as good as the strategy behind it. As tempting as it is to get into the tactics, building a solid plan with real data is key to making better marketing decisions. Especially ...|
|213. Influencer marketing|
|Here is an article that I was featured in as an expert in Influencer marketing.
https://blog.ainfluencer.com/danielle-macinnis/ Here is the entire booklet as a resource
|214. Pandemic-weary consumers and trends for 2022|
|There is a shifting mood of pandemic-weary consumers. It has been a testing time a navigate talent shortages, supply chain disarray and a couple of years full of constant uncertainty and doing...|
|215. 10 Must Have Free Business Resources to get you back on track|
At this time when so many businesses are struggling, there are many resources that can be tapped into to make life just the little bit easier. I have collected some of them here to save you some ...|
|216. Consumer trends emerging in 2020|
Here are some trends that have shaped the way we have engaged in shopping over the past 3 months and are likely to persist for some time longer.
1. Time is precious - We are all juggling thi...|
|217. Why you need to blog|
Blogging is so important for small businesses!
So why do you need to blog?
1.Search engines like information. Google is always looking for new information as well as content which e...|
|218. Databases in Marketing|
I am still surprised when I chat with a small business to discover that they still have no CRM (customer relationship management tool or database). It is really key to growing your business. Eng...|
|219. Audit your marketing maturity|
How mature is your marketing?
Are you a leader or a laggard when it comes to marketing sophisication. Smart Insights shows one way of quantifying how developed your marketing approach is.
|220. Are you customer centric?|
Customer centric - the new buzz word or a real way to differentiate your business
The below graph represents the number of companies in the US that believe they are customer centric.76% of c...|
|221. Check your competitors often|
Check out the competition
Some small businesses don't know where to start when doing their marketing. I was speaking with a local builder today and it has all become just too hard. Mos...|
|222. Which Competitors are watching you?|
Who is watching you?
There are some sneaky ways to can check which competitors may be tracking your activities.
1. Competitors IP address
If you have your competitors' IP address...|
|223. Employee engagement is key to customer centric organisations|
I found this infographic and video by the Temkin Group and had to share it with you. The engagement of your team makes a huge difference to the customer experience. Internally we are all still c...|
|224. Marketing tools to save you time!|
Here are some great tools that I discovered this week.
1. Leads List form small businesses that need a form to capture and track leads
2. AdWords Calculator - a tool to work out the cost...|
|225. Customer Centric Thought Leaders|
Here is a podcast with Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Custome...|