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Your marketing is only as good as the strategy behind it. As tempting as it is to get into the tactics, building a solid plan with real data is key to making better marketing decisions. Especially ...
/blog/brains-before-budget
We are all confused and exhausted after two years of uncertainty. What are some trends that we can foresee for 2022 and how to market effectively? 1. Self Reliant Mindset and ready for anythi...
/blog/marketing-trends-in-2022
Here is an article that I was featured in as an expert in Influencer marketing. https://blog.ainfluencer.com/danielle-macinnis/ Here is the entire booklet as a resource https://blog.ainfluence...
/blog/influencer-marketing
There is a shifting mood of pandemic-weary consumers. It has been a testing time a navigate talent shortages, supply chain disarray and a couple of years full of constant uncertainty and doing...
/blog/pandemic-weary-consumers-and-trends-for-2022
At this time when so many businesses are struggling, there are many resources that can be tapped into to make life just the little bit easier. I have collected some of them here to save you some ...
/blog/business-resources-to-get-you-back-on-track
Here are some trends that have shaped the way we have engaged in shopping over the past 3 months and are likely to persist for some time longer. 1. Time is precious - We are all juggling thi...
/blog/the-at-home-consumer
Blogging is so important for small businesses! So why do you need to blog? 1.Search engines like information. Google is always looking for new information as well as content which e...
/blog/why-you-need-to-blog
I am still surprised when I chat with a small business to discover that they still have no CRM (customer relationship management tool or database). It is really key to growing your business. Eng...
/blog/databases-in-marketing
How mature is your marketing? Are you a leader or a laggard when it comes to marketing sophisication. Smart Insights shows one way of quantifying how developed your marketing approach is. ...
/blog/audit-your-marketing-maturity
Customer centric - the new buzz word or a real way to differentiate your business The below graph represents the number of companies in the US that believe they are customer centric.76% of c...
/blog/are-you-customer-centric-
Check out the competition Some small businesses don't know where to start when doing their marketing. I was speaking with a local builder today and it has all become just too hard. Mos...
/blog/check-your-competitors-often
Who is watching you? There are some sneaky ways to can check which competitors may be tracking your activities. 1. Competitors IP address If you have your competitors' IP address...
/blog/which-competitors-are-watching-you-
I found this infographic and video by the Temkin Group and had to share it with you. The engagement of your team makes a huge difference to the customer experience. Internally we are all still c...
/blog/employee-engagement-is-key-to-customer-cent...
Here are some great tools that I discovered this week. 1. Leads List form small businesses that need a form to capture and track leads 2. AdWords Calculator - a tool to work out the cost...
/blog/marketing-tools-to-save-you-time-
Here is a podcast with Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Custome...
/blog/customer-centric-thought-leaders

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