Tips to help your website's traffic

SEO is the process of helping a website achieve more organic traffic. 

All traffic from search engines can be either categorised as organic or paid. You can drive more organic website traffic by ranking your site content on search engine results pages (SERPs) via search engine optimisation (SEO). 

Other than organic and paid search traffic, websites can also attract…

• Direct traffic: traffic
• from direct sources like entering the domain name in the browser’s search bar. 
• Referral traffic: traffic that comes from hyperlinks on other websites.
• Organic social traffic: traffic from organic (unpaid) posts on social media sites.
• Paid social traffic: traffic from paid posts on social media sites.

Why Is Organic Traffic Important?

Organic traffic is a great way to reach new customers online. It’s scalable, it builds trust in your brand, and best of all, it’s free. 

All it takes is a commitment to SEO. 

Some of the best benefits of organic traffic include:

• It’s free
• You can reach people that have never heard of your brand before
• You can bring visitors with the relevant and specific intent to your site
• You can reach people worldwide
• It can be targeted and scaled with a content/SEO strategy.,
• It can build your credibility
• The search engine market is growing

• However, organic traffic also has its downsides:

• Organic traffic growth can be slow compared to paid search traffic
• Not every search ends in a click (zero-click searches)
• An SEO consultation or SEO service provider can be an initial investment 

How to Check Your Website’s Organic Traffic

If you are a website owner, you can view organic traffic statistics about your site for free with a Google Analytics or Google Search Console account. 

1. Go to your Google Analytics 360 account for your website.
2. Go to Acquisition–>All Traffic–>Channels–>Organic Search