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The Ultimate List of Small Business Marketing Tools

Posted by Danielle MacInnis on 1 August 2022
The Ultimate List of Small Business Marketing Tools

Marketing is an important part of running any business. It helps you reach new customers and keep existing ones returning for more. But there are many different types of marketing available, each with its own pros and cons.

Email marketing tools.
There are so many email marketing tools that it can be hard to decide what is right for you. The key ones we love are:

Here is a selection of some online email service providers to consider:

Mailchimp has a free plan that allows you to add up to 2 000 contacts. You can quickly build an email newsletter that looks fantastic. The reporting is awesome and shows you who is opening and clicking. This allows you to market better to specific people. Over the years, it has managed to integrate many other software and widgets, to give a truly powerful email marketing platform. Yes, there are paid versions with more bells and whistles, but you will have more than enough of those with just the free version. If you need training or help with set-up,  I am available.

Understand every customer’s unique characteristics and preferences by storing hundreds of demographic and custom event data fields for each user profile. Dynamically segment your subscribers for highly targeted email, direct mail and mobile campaigns, create lookalike audiences and retarget users on social media. Klaviyo is a powerful software particularly great for e-commerce businesses. Its dashboard and analytics are key differentiators. Much cheaper than Hubspot, and I think a better total solution for inbound marketing.

Arguably, it is the best email marketing software due to its many automation options. Once you have entered data and organised everything, it is more or less set, and forget it. There are some cool free options, data migration assistance, great customer service, and many integrations with other software. On the negative side, it can be challenging to learn, and the pricing can be steep.

Social media management tools.
If you are looking for an easy-to-use social media management tool, then Buffer is probably the best option for you. It allows you to schedule posts across multiple platforms at once. You can even add custom links to your social media profiles.

  • Buffer - great free option. Easy to use, great calendar for scheduling. Free account for three social profiles and one user.
  • Hootsuite - again nice platform but a little less easy to configure. Bit $$
  • Later - similar and like the interface.$18 per user US

Website design tools.
There are many website design tools available online. However, not all of them are suitable for every type of business. Therefore, it is essential to do your research before choosing one. Here are some things to consider when selecting a web design tool:
1. Does it offer a free trial period?
2. Is there any kind of support available?
3. How much does it cost?

  • WordPress is the standard platform, but it also needs someone to maintain it, check security and update plugins.
  • Squarespace is awesome for e-commerce. 

Lead generation tools.
A lead generation tool is an application that helps businesses generate leads by collecting contact details from potential customers. This is done through various email campaigns, social media posts, and landing pages.
4. What other features does it provide?
5. Which platforms does it work with?
6. How easy is it to use?
7. How much does it charge per month?
8. Do you need to pay extra for additional services?
9. What are the limitations?
10. Are there any discounts available?

If you have one of the email tools above, you can create landing pages and forms and collect leads.

Download Our Ultimate Marketing Tools List here.

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Danielle MacInnisAuthor:Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
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Tags:Small Business Marketing

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