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| 211. Your content needs a strategy | | Too often, we jump right into creating, distributing, and (sometimes) promoting content without pausing to build (and write down) a strategy. And some of us think writing down a strategy isn’... | | /blog/your-content-needs-a-strategy |
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| 212. Tools you need when working with a marketing agency | | When you start to work with a marketing agency or consultant there are a few tools that will really make your life easier. Here are my recommendations.
1. Screen capture software.
This is important... | | /blog/tools-you-need-when-working-with-a-marketin... |
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| 213. A Great Digital Marketing Strategy | | Every experience you create, from content marketing to paid search, should be part of a strategy that moves you closer to your digital marketing goals. You need to be intentional with your marketin... | | /blog/a-great-digital-marketing-strategy |
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| 214. Business Plan Resources | | When you are either starting a new business or revamping your existing business, having some go-to resources can help.
E-Book Downloads:
Go to Knowledge Centre to see our Business E-Books and tem... | | /blog/business-plan-resources |
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| 215. Why Google Analytics is key for a small business | | One of the biggest benefits of going online is that digital marketing is extremely measurable. Throughout the entire customer journey, web analytics provides insight into where your website visitor... | | /blog/why-google-analytics-is-key-for-a-small-bus... |
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| 217. The Ultimate List of Small Business Marketing Tools | | Marketing is an important part of running any business. It helps you reach new customers and keep existing ones returning for more. But there are many different types of marketing available, each w... | | /blog/the-ultimate-list-of-small-business-marketi... |
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| 218. Tips to help your website's traffic | | SEO is the process of helping a website achieve more organic traffic.
All traffic from search engines can be either categorised as organic or paid. You can drive more organic website ... | | /blog/how-to-drive-traffic-to-your-website |
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| 219. What is influencer marketing and how does it work? | | At a high level, influencer marketing is the practice of brands collaborating with influencers. Influencers help drive brand awareness and purchasing decisions through product placement and endorse... | | /blog/what-is-influencer-marketing-and-how-does-i... |
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| 221. Mastering Competitive Analysis for Small Business Marketing | | Mastering Competitive Analysis for Small Business MarketingIn today's fast-paced business landscape, small businesses must harness the power of competitive analysis to stay ahead in their markets. U... | | /blog/mastering-competitive-analysis-for-small-bu... |
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| 222. SMS marketing - What you need to know in 2022 | | Personalised text messaging lets you connect with customers through real-time, one-on-one conversation. It is no wonder then that brands are doubling down on SMS to engage their customers&mdas... | | /blog/sms-marketing |
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| 224. Why Small Businesses Should Still Be Doing Email Marketing | | In an era dominated by social media and instant messaging, it might be tempting for small businesses to downplay the importance of email marketing. However, as a marketing expert, I firmly believe ... | | /blog/why-small-businesses-should-still-be-doing-... |
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