Creating press releases is a must for Small Businesses
Your marketing strategy might involve a mix of emails, social media, advertising, events, and other tactics, but one mention in the media can multiply all those efforts tenfold, sending a surge of new customers your way, and even take your small business to the next level. Instead of hiring a PR company, take control of your own publicity. If you have a great story or an interesting product that people will want to write about, put it out there! Get in touch with bloggers and journalists who cover businesses like yours and tell them what you’re up to.
How do you write a press release?
- Find a newsworthy angle
- Write an attention-grabbing headline
- Write your opening sentence (aka, lede)
- Craft two to five strong body paragraphs with supporting details
- Add quotes
- Include contact information
- Write boilerplate copy
Once you’ve written a press release, it’s time to send it out. You have a few options for distribution.
While a press release doesn’t guarantee free press release coverage, it can be an effective marketing tool. By sending out releases with a regular cadence, you start to build up brand recognition with members of the media, influencers, and bloggers.