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Right now, particularly in Melbourne, life for business is very tough. You might not even be able to continue to trade, for reasons beyond your control. Here are some key marketing tips that may ...
/blog/10-marketing-tips-to-assist-your-business-s...
Running a small business requires so much time and attention. Why then do you need a marketing expert? Being active rather than passive in attracting your ideal clients is one of the most importa...
/blog/why-you-need-a-marketing-expert
Nieslen Media states that as a consequence of the coronavirus crisis media habits will create a 60% higher consumption to "to stay informed, kill time, find solace and stay in touch with oth...
/blog/media-habits-during-the-corona-virus
When a new client comes to me for marketing help they are usually coming to solve a particular problem. They might have not enough leads, not the right leads, too much competition erroding their ...
/blog/building-the-marketing-foundations-first
If you are a business owner and you are struggling with marketing tasks like: Updating your website Sending out client and prospect communications Posting on social media lik...
/blog/when-outsourcing-your-marketing-makes-sense
Social media is the new marketing tool that many small businesses are now exploring. Perhaps you have been told that you should be on Instagram or Twitter and so you have jumped onboard. To ensur...
/blog/how-to-create-a-social-media-strategy-
The profile of the next generation of marketer looks radically different from those who perhaps graduated in the 70'. This new age marketer according to Deliotte has a number of key attribute...
/blog/a-profile-of-the-best-marketer
With so much competition one of the most important marketing strategies is to segment your audience and create compelling content for each of your target markets. This is really time consuming an...
/blog/one-size-content-does-not-fit-all
Given the changes in the last few weeks small businesses are under enormous pressure to keep their businesses open. How do they do this if they are a hairdresser, plumber, cafe or yoga teacher? ...
/blog/how-to-pivot-your-small-business-in-2020-to...
If you are not online, you are not in business, now more than ever. With more businesses closing every week, it has never been more important to pivot your business online. Here is how. 1. Serv...
/blog/get-my-business-online
Right now businesses are desperately trying to keep a afloat when the traditional way of doing business has been turned on its head. No more face to face meetings, foot traffic or lunch time meet...
/blog/how-to-market-your-business-during-the-coro...
With this uncertain environment small business are struggling to work out what to do next to grow their businesses. Is your  online small business at risk of going under? You need to tr...
/blog/is-your-business-at-risk-of-going-under-
There has been a fundamental shift in the way we work, play, engage as millions of quarantined people are now working, teaching, exercising, and shopping from home. "A drastic slowdown ...
/blog/shift-in-our-priorities-affects-marketing
Here are some trends that have shaped the way we have engaged in shopping over the past 3 months and are likely to persist for some time longer. 1. Time is precious - We are all juggling thi...
/blog/the-at-home-consumer
Now LinkedIn have followed Facebook with its new offering of retargeting. Up until now we haven't had retargeting on LinkedIn and now based on an Ad or a form you can retarget those prospects...
/blog/linkedin-new-retargeting-tools

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