What skills does a marketer need to succeed in 2021?
What skills does a marketer need in 2021 to succeed. The CMO research highlights the key skills and behaviours. It is not a surprise to me that customer journey mapping and segmentation are at the top of this list because customers are demanding a better customer experience and to do this effectively you need to understand more about them and treat them as an indvidual.
The organisatonal priorities line up with the above as you need to have great analytical and automation skills to imprement any changes to the marketing touch points in a strategic way.
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