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Currently I am reading a number of books on customer centricity and the latest is Outside In from the forester researchers Kerry Bodine and Harley Manning. Their research has outlined that we ar...
/blog/is-your-customer-at-the-centre-of-your-busi...
Management of reviews is becoming increasingly important. I have found some great tools that can assist in the management, reporting and sharing of reviews.   1. Grade.Us 2. Fre...
/blog/tools-to-manage-reviews
Marketing plans, strategies and campaigns fail at an alarming rate. How can you reposition your failures to pinpoint the cause and redirect your marketing efforts? Every marketing plan shoul...
/blog/marketing-audit
Inbound marketing is a relatively new technique that makes it possible to utilize modern Internet technologies to generate new leads and drive sales. Read this Inbound Marketing Action Plan to...
/blog/inbound-marketing-strategy
  The major differentiator for entertainment industries is not the casual user , but the passionately engaged fan. Netflix is reportedly spending $6 billion, yes billion on content thi...
/blog/content-trends
Do you understand the benefits of specialising? "Owning a word in the mind" is actually a more elegant way of saying that positioning is the process of gaining a leadership positio...
/blog/why-position-your-company-to-a-narrow-audie...
Here are some of the top Digital Marketing Tools. To see more go here.   ...
/blog/top-30-digital-tools-for-marketing
I have been collecting the best marketing apps for sometime now. These are cheap and often free apps that let small business compete with the big guys! I have updated it for 2017. Enjoy! &nb...
/blog/marketing-apps-for-small-business
Feedback from your customers is critical for small businesses. The more you understand your customers, the more successful you will be. Services we provide help you do this include: 1. ...
/blog/maximising-customer-value
Here are some of the key marketing trends in 2018   1. Smart phone use More than 50% of searches are on mobile 91% of Facebook usage  (Daily Active users) is on mobile ...
/blog/key-marketing-trends
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ...
/blog/customer-happiness
At the first meeting with a small business one of the questions I ask is where is their database of clients and prospects. The usual response is it is in an excel document, in MYOB or in outlook...
/blog/it-s-time-to-move-from-excel-to-a-crm
For small businesses looking to learn in a visual way, there are a couple of good TV shows that I have found that give great case studies and examples we can call learn from.   1. S...
/blog/small-business-tv-resources
Reading the right stuff  Here are the top ten sources I read for marketing advice: 1. Chief Marketer - Good overall marketing content 2. Rain Group - Sales and Marketing 3. ...
/blog/what-should-you-be-reading-to-keep-up-to-da...
This week marks the start of the Small Business Festival Victoria. This is a great opportunity for those businesses that are in Victoria to leverage lots of free training events to improve your ...
/blog/small-business-festival-victoria

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