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How to build something people want? Customer Insight

Posted by Danielle MacInnis on 29 October 2015
It is a simple answer. It is not the saying build and they will come, it is ask, and they will tell. The fastest way to grow your business is to build a customer centric product or service: that...
Posted in:Customer Insight   0 Comments

Target Market: Nutrition Conscious Seekers

Posted by Danielle MacInnis on 26 October 2015
New markets are created all the time, and smart business people can see the under current and capture a new market just because they are listening. Over the past few months many of us would have...
Posted in:Customer Centric MarketingContent MarketingMarketing Segmentation   0 Comments

Rebranding is like having a personal make over

Posted by Danielle MacInnis on 20 October 2015
When you decide to change your brand it is sort of like  having a personal make-over.It requires throwing out all your clothes and starting again. It is requires a big clean out and it me...
Posted in:Brand Strategy   0 Comments

Effective Marketing Is All About Being Helpful

Posted by Danielle MacInnis on 3 October 2015
Marketing your business can be really easy. You just need to be helpful. I always thought there was no real skill in being helpful, but maybe being able to think about what your customers w...
Posted in:Customer Centric MarketingMarketing Strategy   0 Comments

Great Marketing E-books

Posted by Danielle MacInnis on 30 September 2015
As some of you know I am a constant reader and have collected some of my favorite Marketing E-books here for you to enjoy. These are great if you are trying to get some more information on a par...
Posted in:Content Marketing   0 Comments
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