Recently I did a podcast with Las from Sitescore about Customer Maturity. Las has developed a great model around customer maturity but for a small business it might be a bit hard to get traction...

How are you listening? Being a customer centric company is critical to being relevant. Today the customer is in the driver seat and the biggest threat is becoming irrelevant. We all have the...

A value proposition, is a statement that succinctly outlines how your business, product or service is different from that of your competition and the value it creates for your ideal customer. It id...

A recent study found that the attention span of the average consumer has dropped from 12 seconds in 2000 to just 8 seconds today. Within 8 seconds we must now deliver the sort of...

"The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy. The job of marketer is more challenging t...