How to write a value proposition
Posted by Danielle MacInnis
on 25 June 2015
A value proposition, is a statement that succinctly outlines how your business, product or service is different from that of your competition and the value it creates for your ideal customer. It id...
| Posted in:Customer Centric MarketingMarketing StrategyBrand Strategy | 0 Comments |
You now have 8 seconds
Posted by Danielle MacInnis
on 22 June 2015
A recent study found that the attention span of the average consumer has dropped from 12 seconds in 2000 to just 8 seconds today.
Within 8 seconds we must now deliver the sort of...
| Posted in:Content MarketingMarketing Strategy | 0 Comments |
Marketing Blueprint
Posted by Danielle MacInnis
on 12 June 2015
"The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy. The job of marketer is more challenging t...
| Posted in:Marketing Strategy | 0 Comments |
Why it is smart to outsource your marketing?
Posted by Danielle MacInnis
on 5 June 2015
At one stage as a small business it was possible to do your marketing in-house, much like you might do your book-keeping and manage staff. Now SMBs are outsourcing their marketing as the landsca...
| Posted in:Outsource Marketing | 0 Comments |
Brand Basics
Posted by Danielle MacInnis
on 29 May 2015
Do you know what makes up a brand identity?
This summary has been taken from Liquidagency a thoughtleader agency in branding. Branding is ultimately about whether someone will pay more ...
| Posted in:Brand Strategy | 0 Comments |
