Being Rewarded and Recognised feels good!
Posted by Danielle MacInnis
on 29 November 2015
This week I was named a finalist for Flying Solo's Marketing Marverick Award in 2015. It was really nice to be recognised for what I do all day (just about every day) with small businesses. ...
| Posted in:Customer Centric MarketingMarketing StrategyMarketing Education | 0 Comments |
The how and why makes all the difference
Posted by Danielle MacInnis
on 22 November 2015
The "How" in Marketing Really Matters
What use to be invisible is now clearly viewable for the whole world to see. How we make clothes in appalling conditions, the ingredients of...
| Posted in:Customer Centric MarketingBrand StrategyMarketing Education | 0 Comments |
Marketing Glossary
Posted by Danielle MacInnis
on 20 November 2015
In marketing like other professions we have developed a wordy often confusing list of terms that to an outsider are like another language. So I have been hunting the web for the best glossary to...
| Posted in:Marketing StrategyMarketing Education | 0 Comments |
How to create value
Posted by Danielle MacInnis
on 13 November 2015
I have just completed my travels around Australia training over 50 SMEs on how to create a compelling value proposition. This work was based on the tool by Strategzer Value proposition design. I...
| Posted in:Customer Centric MarketingBrand Strategy | 0 Comments |
Do you have the right marketing tools?
Posted by Danielle MacInnis
on 7 November 2015
In this ever changing marketing landscape it is not surprising that most of us don't have the marketing tools we need. If we look at the marketing technology landscape put together by chiefm...
| Posted in:Marketing technology | 0 Comments |
