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The buyers journey

Posted by Danielle MacInnis on 24 August 2015
How well do you understand your buyer's journey. Do you know how long your sales process is? Do you know how well you are increasing your brand awareness with your key prospects? How do you ...
Posted in:Customer Centric MarketingMarketing Strategy   0 Comments

Getting good at Adwords

Posted by Danielle MacInnis on 21 August 2015
How do you get good a Adwords. Try, fail, get better. Try. Set a budget.  Google Trends Good Adwords Key Word Planner Wordstream Know your customer lifetime value ...
Posted in:Digitial Marketing   0 Comments

The customer journey

Posted by Danielle MacInnis on 19 August 2015
The way we interact with customers has changed. Customers are using many ways to interact with us and others. So how do we market to them better? One way is to map the customer journey and loo...
Posted in:Customer Centric MarketingContent Marketing   0 Comments

Talk to customers

Posted by Danielle MacInnis on 18 August 2015
When was the last time you talked with your customers? It sounds simple but why do so many small businesses make assumptions? This book by Giff Constaple and illustrated by my fav cartoonist Tom...
Posted in:Customer Centric Marketing   0 Comments

Small Business Festival Victoria

Posted by Danielle MacInnis on 4 August 2015
This week marks the start of the Small Business Festival Victoria. This is a great opportunity for those businesses that are in Victoria to leverage lots of free training events to improve your ...
Posted in:Content MarketingMarketing Strategy   0 Comments
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