What makes a brand meaningful in 2021?
Posted by Danielle MacInnis
on 28 April 2021
 "What makes a brand meaningful in 2021?")
What is a brand? A brand is a promise. If a brand is meaningful it is delivering on that promise through a set of value. It is more so today than ever before. Brands are taking sides based on the...
| Posted in:Brand StrategyValue Proposition | 0 Comments |
Customer Lifecycle of an Ecommerce Business
Posted by Danielle MacInnis
on 12 April 2021
 "Customer Lifecycle of an Ecommerce Business")
When you focus on enhancing the whole customer journey, you can deliver a more memorable experience for your customers, which leads to more repeat customers, better reviews, and even more new cus...
| Posted in:Customer Centric MarketingCustomer InsightCustomer Lifecycle | 0 Comments |
What skills does a marketer need to succeed in 2021?
Posted by Danielle MacInnis
on 10 April 2021
 "What skills does a marketer need to succeed in 2021?")
What skills does a marketer need in 2021 to succeed. The CMO research highlights the key skills and behaviours. It is not a surprise to me that customer journey mapping and segmentation are at th...
| Posted in:Digital Marketing ConsultantMarketing Education | 0 Comments |
Have you lost touch with your customer?
Posted by Danielle MacInnis
on 10 April 2021
 "Have you lost touch with your customer?")
In the retail sector alone more than 40 well known brands in the US filed for bankruptcy in 2020. Others continue to struggle as droves of consumers. Pre Pandemic if you ordered groceries you cou...
| Posted in:Customer InsightRetail marketingConsumer Data | 0 Comments |
How to Build a list of ideal customers
Posted by Danielle MacInnis
on 1 April 2021
 "How to Build a list of ideal customers")
Your prospect list is probably one of the most important asset of your whole marketing. Building a list of customers can come in many shapes and forms from buying a list, cold calling and co...
| Posted in:Customer Centric MarketingCustomer InsightProspect Lists | 0 Comments |
