Companies simply haven't caught up to the fact that marketing drives the sales motion.
Posted by Danielle MacInnis
on 21 May 2021
)
Companies simply haven't caught up to the fact that marketing drives the sales motion. Three trends at the moment are influencing the customer journey are:
self-reliant buyers,
shift...
Posted in:Customer Centric MarketingMarketing EducationSales Tools | 0 Comments |
The importance of selecting the right marketing channels
Posted by Danielle MacInnis
on 14 May 2021
)
No matter what size your business is there is always the pressure to be resource strapped. However one mistake I see brands make is trying to be in every channel. It is critically important to fi...
Posted in:Digital Marketing ConsultantMarketing EducationMarketing Tools | 0 Comments |
A new web, a new identity
Posted by Danielle MacInnis
on 7 May 2021
)
Ryan Hartshorn is the man on a mission. Together with his sister Nicole and mum Diane, they have been slowly building exceptional businesses from sheep products. Ryan's mission in 2021 was to...
Posted in:Web DesignBrand Strategy | 0 Comments |
What makes a brand meaningful in 2021?
Posted by Danielle MacInnis
on 28 April 2021
)
What is a brand? A brand is a promise. If a brand is meaningful it is delivering on that promise through a set of value. It is more so today than ever before. Brands are taking sides based on the...
Posted in:Brand StrategyValue Proposition | 0 Comments |
Customer Lifecycle of an Ecommerce Business
Posted by Danielle MacInnis
on 12 April 2021
)
When you focus on enhancing the whole customer journey, you can deliver a more memorable experience for your customers, which leads to more repeat customers, better reviews, and even more new cus...
Posted in:Customer Centric MarketingCustomer InsightCustomer Lifecycle | 0 Comments |