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Tim Pethick CEO of Nudie Juice has some good lessons in marketing for us all: For decades marketers have known "consumers have become more discerning" yet they treat them the same way...
/blog/marketing-lessons-from-tim-pethick
Yesterday I was listening to the I love Marketing Podcast and heard Cameron Herold explain a Vivid Vision. It was such a great explanation of how important it is to create an inspiring picture o...
/blog/vivid-vision
Marketers understand how important that a strong brand is to a firms growth but for financial firms linking the brand to financial bottom line  makes them stand up and take notice! Th...
/blog/how-important-is-brand-to-finance-firms-
With more than half of businesses failing in the first five years of operation having a changing communication landscape is another point of failure for SMEs. WIth so many balls in the air small...
/blog/why-digital-marketing-is-not-working-for-sme
John DiJulius is an international consultant and best selling author of two books. Works with world class companies like The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestle, Marriott Hotel, PwC...
/blog/customer-service-mindset
There are so many advice givers out there that it is hard to know who to listen too. I like to listen to those who have proven their theories and built a successful company. Below is the finding...
/blog/the-fastest-growing-b2b-companies
Many companies face a fundamental problem: there is a sizeable and growing gap between what they offer and what their customers actually value. This value gap leads to lost sales, lower profits,...
/blog/value-proposition---true-value
Digital technology is transforming how we shop, and almost every way we communicate. As we embrace digital technology, retailers need to adapt to this behaviour. The traditional department-s...
/blog/bricks-v-clicks
Inmail in LinkedIn is a great way to connect with your ideal customers.  Here are some top tips of how to use this sales tool InMail Best Practices Tips for increasing respo...
/blog/inmail-linkedin-best-practices
Ideally, before you plan a marketing campaign, you have a marketing plan for your business.The marketing plan is your master plan for marketing your small business. It provides the full picture ...
/blog/5-key-rules-of-marketing-campaigns
Adwords is a difficult changing landscape to manage. Many small businesses avoid it because it is complicated. Others over invest without really knowing if it is really working well as a lead ge...
/blog/adwords-tools-for-small-business
Content Marketing can be made easy  There are lots of tips and tricks out there to make your marketing easier. Here are some of my top hints or tools you should use. 1. Google Alert...
/blog/content-marketing-can-be-made-easy-with-the...
As a small business you might be wondering does social media marketing work? Here is some interesting research that explains how it works. It is all about cultivating relationships. Infact socia...
/blog/does-social-media-marketing-work-
Some of my clients use me as a business coach to bounce ideas around. I love this sort of work because I find it so valuable myself. Being a business owner is always challenging and having insig...
/blog/a-virtual-business-coach

How do we get the attention of the new consumeer? I really liked this inforgraphic from LookbookHQ

/blog/loss-of-attention

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