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Here is a great video about start ups Gown Town  Loan Dolphin and Pocketbook App. Well worth a watch. Key take away Tips: 1. Seek Support 2. Test your idea 3....
/blog/start-up-business
Yesterday I was listening to the I love Marketing Podcast and heard Cameron Herold explain a Vivid Vision. It was such a great explanation of how important it is to create an inspiring picture o...
/blog/vivid-vision
It has come to my attention that in small business there is a misconception about what a marketing consultant actually does? Maybe this is in part because many people believe marketing is just...
/blog/what-a-marketing-consultant-does
"Like the tree that falls in the forest but no-one can hear, if you aren't found in search you don't really exist.But you won't be a success on social networks if you don't ...
/blog/content-creation-for-smb
How do businesses grow? McKinsey and McKinsey recently released a new paper on How growth champions create new value. This paper is essentially about creating value propositions.   ...
/blog/growth-strategies
I have been assisting clients set up a media page lately so they can control the quality of the images and the text that is used when they are quoted. As I was doing my research I came across th...
/blog/how-to-create-a-press-kit-in-minutes
Here is an interview I did with Lyn  Hunsaker around customer experience. Lynn Hunsaker interview on Customer Experience from Danielle Macinnis on Vimeo. ...
/blog/lyn-hunsaker-a-customer-experience
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively i...
/blog/zombie-loyalists
Some of my clients use me as a business coach to bounce ideas around. I love this sort of work because I find it so valuable myself. Being a business owner is always challenging and having insig...
/blog/a-virtual-business-coach
Adwords is a difficult changing landscape to manage. Many small businesses avoid it because it is complicated. Others over invest without really knowing if it is really working well as a lead ge...
/blog/adwords-tools-for-small-business
Marketing training that is easy to do for small businesses is sometimes hard to find. I found a great training session that I wanted to share with you and it is FREE. SkillShare.com has a gr...
/blog/marketing-training-online
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ...
/blog/customer-happiness
Inbound marketing is a relatively new technique that makes it possible to utilize modern Internet technologies to generate new leads and drive sales. Read this Inbound Marketing Action Plan to...
/blog/inbound-marketing-strategy
  The major differentiator for entertainment industries is not the casual user , but the passionately engaged fan. Netflix is reportedly spending $6 billion, yes billion on content thi...
/blog/content-trends
Do you understand the benefits of specialising? "Owning a word in the mind" is actually a more elegant way of saying that positioning is the process of gaining a leadership positio...
/blog/why-position-your-company-to-a-narrow-audie...

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