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How do businesses grow? McKinsey and McKinsey recently released a new paper on How growth champions create new value. This paper is essentially about creating value propositions.   ...
/blog/growth-strategies
Here is an interview I did with Lyn  Hunsaker around customer experience. Lynn Hunsaker interview on Customer Experience from Danielle Macinnis on Vimeo. ...
/blog/lyn-hunsaker-a-customer-experience
There are a lot of marketeing plans that you can easily down load from the web and populate. The best plans will ask you some key questions and to answer these you really need to do some researc...
/blog/3-minute-plan--best-three-templates
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively i...
/blog/zombie-loyalists
Here is a great video about start ups Gown Town  Loan Dolphin and Pocketbook App. Well worth a watch. Key take away Tips: 1. Seek Support 2. Test your idea 3....
/blog/start-up-business
Kabbage.com has this great resource. 40 great small business tools. I thought it was worth sharing with you. Check out there other hot resources here. What information or knowledge do you have...
/blog/how-to-create-a-lead-magnet
We know what these days we are sharing our attention with multiple devices or screens. It begs the question which type of reader are you? Are you the Skimmer, Sponge or socialite? Face it ...
/blog/personality-and-content
This is an exerpt taken from The Seventh Era of Marketing blog.   While most business leaders admit the importance of customer experience, few understand what it takes to become a l...
/blog/customer-experience-stats-you-need-to-know
How do you stack up? Autopilot has just released a study about how the best performing marketers achieve their results. What Makes a High Performing Marketer?
Throughout this report, w...
/blog/what-makes-a-high-performing-marketer-
Christmas, a time of giving Christmas is a great time to leverage as a marketer. There are lots of opportunities to give back to your clients and just say thank you for your business. It is ...
/blog/christmas-as-a-marketing-opportunity
What are the predictions in marketing for 2017.  Marketo have some great insights that I wanted to share. Top trends: 1. Customer centric marketing 2. New generation of marketin...
/blog/marketing-predictions
When does it make sense to outsource your marketing? Marketing has become much more important with more of us doing our research online and beofre we are ready to buy. Because of the empow...
/blog/when-should-you-outsource-your-marketing-
Is the sales funnel upside down? Is your funnel leaking? MECLabs have a great video around this and the micro yes's you need at each stage and where the leaks happen.   ...
/blog/is-your-marketing-funnel-upside-down-and-le...
Marketing has changed so rapidly over the last 5 years and along with that is a whole new vocab. You could be execused if you didn't know what a bounce rate was,  CTA , above the fold, ...
/blog/marketing-terms-got-you-confused-
Content that creates real value Over the past few years there has been a movement towards creating content. Content for content sake can actually devalue your brand, but content that educate...
/blog/10-ways-to-create-great-content

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