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As a small business it is essential that we use our marketing budget wisely. With the landscape of marketing growing, it is hard to make the decision of where to spend to get the best return for yo...
/blog/marketing-spend---making-your-budget-work
Web strategy is something that usually comes as an after thought. As a small business it is likely that you feel that just building your website is a key milestone. Really it is like saying, bui...
/blog/web-strategy-and-video-training
81% of people choose
brands based on what
their friends (not agencies) said Story telling is so important as consumers care about the how not just the what of your product or servic...
/blog/story-telling-is-a-key-marketing-strategy
Inbound marketing is the way of attracting customers to your business. It is earning the right to have an ongoing conversation. I really like this infographic from visually as it steps through t...
/blog/inbound-marketing
These days most businesses understand that they need to understand more about their customers and the customer journey. That is the path that the customer takes to find you, try your service or ...
/blog/have-you-mapped-your-customer-s-journey-
Facebook has become a social hub for nearly every segment to check out what friends and family are doing with over 1 Billion users world wide. What makes this a great marketing tool is that it i...
/blog/facebook-advertising
This infographic by 99MediaLab provides a comprehensive list of 50 must-haves (and have-nots) for your small business's website. Source: 99MediaLab.com.   ...
/blog/50-key-features-for-great-website
Below is an interview I did with Tristan White on how to create a customer-centric Culture. He has a great website with lots of great information including a culture checklist.   ...
/blog/creating-a-customer-centric-culture
Running a small business is a juggling act. Between handling operations, managing staff, and keeping customers happy, marketing often gets pushed to the bottom of the to-do list.But here’s the go...
/blog/how-ai-marketing-can-save-small-businesses-...
Google has published its annual listing of the top 100 gift ideas based on trending searches from 2022. This list gives some great insights for small businesses. They broke the trends do...
/blog/top-100-most-searched-products-in-2022
SEO is the process of helping a website achieve more organic traffic.  All traffic from search engines can be either categorised as organic or paid. You can drive more organic website ...
/blog/how-to-drive-traffic-to-your-website
At a high level, influencer marketing is the practice of brands collaborating with influencers. Influencers help drive brand awareness and purchasing decisions through product placement and endorse...
/blog/what-is-influencer-marketing-and-how-does-i...
Too often, we jump right into creating, distributing, and (sometimes) promoting content without pausing to build (and write down) a strategy. And some of us think writing down a strategy isn’...
/blog/your-content-needs-a-strategy
The Business Model Canvas is an essential strategic marketing tool. It is one of the first tools I use when starting a new client. In this short video, the narrator shows you why it is a great tool...
/blog/the-business-model-canvas-is-a-key-marketin...
In July 2023, Google will replace Google Analytics with Google Analytics 4. (GA4) Google Analytics 4 introduces a new measurement model and set of features that enable marketers to future...
/blog/what-is-google-analytics-ga4-and-do-i-need-...

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