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The way a employee behaves directly affects the customer experience. We have all had the Julie Roberts shopping experience. Employee engagement is critical in retaining talent and ensuring the b...
/blog/employee-engagement-a-key-to-marketing-the-...
Email Marketing - The right one for you Emai Marketing is an effective marketing tool no question, but selecting the right e-marketing software is big delimma for many small businesses. Here...
/blog/best-email-providers
As a small business it is essential that we use our marketing budget wisely. With the landscape of marketing growing, it is hard to make the decision of where to spend to get the best return for yo...
/blog/marketing-spend---making-your-budget-work
Web strategy is something that usually comes as an after thought. As a small business it is likely that you feel that just building your website is a key milestone. Really it is like saying, bui...
/blog/web-strategy-and-video-training
81% of people choose
brands based on what
their friends (not agencies) said Story telling is so important as consumers care about the how not just the what of your product or servic...
/blog/story-telling-is-a-key-marketing-strategy
Inbound marketing is the way of attracting customers to your business. It is earning the right to have an ongoing conversation. I really like this infographic from visually as it steps through t...
/blog/inbound-marketing
These days most businesses understand that they need to understand more about their customers and the customer journey. That is the path that the customer takes to find you, try your service or ...
/blog/have-you-mapped-your-customer-s-journey-
Facebook has become a social hub for nearly every segment to check out what friends and family are doing with over 1 Billion users world wide. What makes this a great marketing tool is that it i...
/blog/facebook-advertising
The marketing mix has become enormous with the new digital landscape. So how do small business owners decide what they need as part of their marketing tactics? My top must haves: 1. Webs...
/blog/marketing-mix
Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces en...
/blog/how-b2b-customers-consume-content
Reading the right stuff  Here are the top ten sources I read for marketing advice: 1. Chief Marketer - Good overall marketing content 2. Rain Group - Sales and Marketing 3. ...
/blog/what-should-you-be-reading-to-keep-up-to-da...
 ✨ Introducing Small Biz Prompt Shop:Marketing prompts made with heart (and a whole lot of strategy)If you’ve ever said:“I know I should be doing more marketing… I just don’t have th...
/blog/introducing-small-biz-prompt-shop--ai-power...
Tools for marketing are so broad now it is hard to make sense of what is good and what isn't. Here are some I have found that are useful. Internet Marketing creates a Marketing toolkit th...
/blog/toolkits-for-marketing
How do you write a great blog? You need to start with some excellent resources. When content seems to be the evergreen way to attract customers, more and more small businesses are starting to creat...
/blog/great-blog-resources
We need to automate what we can in marketing, so we have the time to be more creative and strategic. There are so many more software options now that you can automate much of the ground work. This ...
/blog/automate-marketing-tactics-so-you-can-be-mo...

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