Home >  Blog >  Story Telling is a key marketing strategy

Story Telling is a key marketing strategy

Posted by Danielle MacInnis on 13 January 2016

81% of people choose
brands based on what
their friends (not agencies) said

Story telling is so important as consumers care about the how not just the what of your product or service. If you want people to talk about you, you need to have a back story. It needs to be authentic and engaging. It is this human relationship building that is core to building a brand today.

"In this ever-changing society, the most powerful and enduring
brands are built from the heart. They are real and sustainable.
Their foundations are stronger because they are built with the
strength of the human spirit, not an ad campaign. The
companies that are lasting are those that are authentic."
- Howard Schultz, CEO Starbucks

To cut through the meaningless and santizied moments and see how you can build a story that will really mean something to your customers. It is a real investment in creating a story within a business. It takes insight, patience and a great copy writer.

Here are some examples of some great story telling for brands I love:

Listen to my podcast with Tristan White on his great story and down load his great culture book here.


Duct tape marketing have a great blog article on story telling too.

Author: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via: Twitter Google+ LinkedIn
Tags: Customer Centric Marketing Brand Strategy

Post comment


Latest News

Employee engagement is key to customer centric organisations

Mar 08 2018
I found this infographic and video by the Temkin Group and had to share it with you. The engag...

Which Competitors are watching you?

Feb 21 2018
Who is watching you? There are some sneaky ways to can check which competitors may be trac...

Subscribe to E-News

Join 10,000 of your peers and
make better marketing decisions with our e-news

What Our Clients Say

You responsiveness, ability to absorb informati...

Mike Dove, Originsinfo

Our Clients


Who we Are


What We Do


Why We Care


Who Work With

Knowledge Portal



Tell a FriendPrintBookmark SiteHome