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Web Strategy and Video training

Posted by Danielle MacInnis on 11 January 2016

Web strategy is something that usually comes as an after thought. As a small business it is likely that you feel that just building your website is a key milestone. Really it is like saying, build it and they will come. However they won't just come. The web strategy should be your starting point. 

  • Understanding your customers
  • Knowing their pain points
  • WSPT design files
  • Speaking to them in terms they understand
  • Packaging your offering clearly
  • Looking at your content and what you want your ideal customer to do on each page
  • Ensuring you have good SEO (search engine optimisation)
  • These are just a few ideas. Bluewire Media have a great web strategy template that is worth a look and a recording that helps you understand how to build an awesome web strategy.
Author: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via: Twitter Google+ LinkedIn
Tags: Digital Marketing

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