Web Strategy and Video training
Web strategy is something that usually comes as an after thought. As a small business it is likely that you feel that just building your website is a key milestone. Really it is like saying, build it and they will come. However they won't just come. The web strategy should be your starting point.
- Understanding your customers
- Knowing their pain points
- Speaking to them in terms they understand
- Packaging your offering clearly
- Looking at your content and what you want your ideal customer to do on each page
- Ensuring you have good SEO (search engine optimisation)
- These are just a few ideas. Bluewire Media have a great web strategy template that is worth a look and a recording that helps you understand how to build an awesome web strategy.