If you are doing any sort of marketing you should be keeping a metrics checklist so you can see what is working and what isn't. Creating a scorecard can be as easy as creating your on Ex...

This short skit from Utopia makes light of the process some businesses find themselves in with design.  You brand is not your logo but it can become a short cut to mean something to ...

Customer case studies should be in your marketing kit bag. Your clients are looking for reasons to use you. They want to see that you do the sort of work with similar businesses. One of the ...

Marketing Videos There are some awesome video resources out there for a small business. I have collected a few that are worth knowing about. 1. David Koch website - Kochie's small ...

There comes a time when your old web doesn't cut it any more and you are looking to invest in a new website. Like every business your website needs to evolve but there are some critical th...