What should you be reading to keep up to date with Marketing
Posted by Danielle MacInnis
on 18 July 2018
 "What should you be reading to keep up to date with Marketing")
Reading the right stuff
Here are the top ten sources I read for marketing advice:
1. Chief Marketer - Good overall marketing content
2. Rain Group - Sales and Marketing
3. ...
| Posted in:Marketing Education | 0 Comments |
Customer Journey Mapping Research
Posted by Danielle MacInnis
on 12 July 2018
 "Customer Journey Mapping Research")
Customer Journey Mapping is a Must
McKinsey have just released some interesting research about those companies that do customer journey mapping. Customer journey mapping is a discipline that allow...
| Posted in:Customer Centric MarketingStrategic Service DesignBrand StrategyCustomer Insight | 0 Comments |
How b2b customers consume content
Posted by Danielle MacInnis
on 20 June 2018
 "How b2b customers consume content")
Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces en...
| Posted in:Customer Centric MarketingStrategic Service DesignContent MarketingMarketing StrategyMarketing SegmentationCustomer Insight | 0 Comments |
Creating a customer centric culture
Posted by Danielle MacInnis
on 10 June 2018
Below is an interview I did with Tristan White on how to create a customer-centric Culture. He has a great website with lots of great information including a culture checklist.
...
| Posted in:Customer Centric MarketingStrategic Service DesignCustomer Insight | 0 Comments |
Why customer experience is so important for b2b
Posted by Danielle MacInnis
on 17 May 2018
Customer experience or UX is so important for b2b business because so many of us are getting it wrong.
Where does the customer experience responsibility lie? This is the problem. It is every...
| Posted in:Customer Centric MarketingCustomer Insight | 0 Comments |
