| 353 matches found. | Showing Page 9 of 24 |
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| 121. Why your customers choose you? | |
Why your customers buy from you and not your competitors is a key strategic marketing question that is harder to answer than ever before.
The competitive landscape has changed and commoditi... | | /blog/why-your-customers-choose-you- |
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| 122. Brand Basics | |
Do you know what makes up a brand identity?
This summary has been taken from Liquidagency a thoughtleader agency in branding. Branding is ultimately about whether someone will pay more ... | | /blog/brand-basics |
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| 123. Spray and pray is no way to market | |
There is no excuse for a "spray and pray" approach to marketing any more. We are becoming increasingly frustrated with a one fits all approach especially when our digital footprin... | | /blog/spray-and-pray-is-no-way-to-market |
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| 124. Segmentation for the customer benefit | |
Today it is hard to be a smart marketer. The landscape is so board when communicating with customers and it is easy to be ignored. To be more effective it is necessary to be relevant and persona... | | /blog/segmentation-for-the-customer-benefit |
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| 125. Start with the End in Mind | WHAT
If you don't know where you are going, you might just get there
I am planning the launch of my new website in March and so am going through the same planning process I do with my clie... | | /blog/start-with-the-end-in-mind |
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| 127. Creating a compelling Value Proposition | |
How to create a compelling value proposition is something that every small business needs to consider. It is something that all staff should be able to repeat, the salesforce uses in pitches and... | | /blog/creating-a-compelling-value-proposition |
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| 128. How mature is your marketing? | |
I have just finished reading the book Connect the Experience. This book tracts the maturity level of a company based on a customer centric approach. What I really love about this book is that it... | | /blog/how-mature-is-your-marketing- |
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| 129. Building your culture with experts | | Building this culture, this underlying feeling, buzz, atmosphere, that is so hard to replicate, is integral to building your brand and attracting your ideal customers. Building your small business ... | | /blog/building-your-culture-with-experts |
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| 130. Marketing more important than ever | | Last year I spent 3 months travelling around Australia working with medium sized business CEOs. They have identified that they need to invest in their marketing strategy because their current sales... | | /blog/marketing-more-important-than-ever |
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| 131. Great Marketing E-books | |
As some of you know I am a constant reader and have collected some of my favorite Marketing E-books here for you to enjoy. These are great if you are trying to get some more information on a par... | | /blog/great-marketing-e-books |
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| 132. Rebranding is like having a personal make over | |
When you decide to change your brand it is sort of like having a personal make-over.It requires throwing out all your clothes and starting again. It is requires a big clean out and it me... | | /blog/rebranding-is-like-having-a-personal-make-o... |
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| 133. Marketing Terms got you confused? | |
Marketing has changed so rapidly over the last 5 years and along with that is a whole new vocab. You could be execused if you didn't know what a bounce rate was, CTA , above the fold, ... | | /blog/marketing-terms-got-you-confused- |
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| 134. Social Media Sizes | |
Getting the images right for your social media is a key part of a professional image. Matt from Onblastblog.com has a great template to assist you and your graphic artist get the size right ever... | | /blog/social-media-sizes |
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| 135. A five step web audit | |
A key test that any small business can do to check whether their website passes the 8 second mircowave test (how long a visitor views your site) is to follow these tips:
1. Is it clear to a ... | | /blog/a-five-step-web-audit |
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