Home >  Blog >  Creating a compelling Value Proposition

Creating a compelling Value Proposition

Posted by Danielle MacInnis on 11 May 2015

How to create a compelling value proposition is something that every small business needs to consider. It is something that all staff should be able to repeat, the salesforce uses in pitches and assists marketing position the value to each customer segment. The guys who wrote 'The Business Model Generation' have a book that is built around designing your value proposition.

This is an awesome resource and asks those questions to ensure your value proposition hits home with your ideal customers. We have lots of tools in our Knowledge Portal that will assist with the creation of a value proposition for your business. With the cost of only $1 per week it is a small investment for such a valuable positioning tool.

 

 

 

Author: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via: Twitter Google+ LinkedIn
Tags: Marketing Strategy

Post comment
 

 

Latest News

What should you be reading to keep up to date with Marketing

Jul 18 2018
Reading the right stuff  Here are the top ten sources I read for marketing advice: ...

Customer Journey Mapping Research

Jul 12 2018
Customer Journey Mapping is a Must McKinsey have just released some interesting research...

Subscribe to E-News

Join 10,000 of your peers and
make better marketing decisions with our e-news

What Our Clients Say

Danielle from MacInnis Marketing took my Strate...

Luke Myall

Our Clients

 

 

Who we Are

 

What We Do

 

Why We Care

 

Who Work With


Knowledge Portal

 
Tell a FriendPrintBookmark SiteHome