Home >  Blog >  Creating a compelling Value Proposition

Creating a compelling Value Proposition

Posted by Danielle MacInnis on 11 May 2015

How to create a compelling value proposition is something that every small business needs to consider. It is something that all staff should be able to repeat, the salesforce uses in pitches and assists marketing position the value to each customer segment. The guys who wrote 'The Business Model Generation' have a book that is built around designing your value proposition.

This is an awesome resource and asks those questions to ensure your value proposition hits home with your ideal customers. We have lots of tools in our Knowledge Portal that will assist with the creation of a value proposition for your business. With the cost of only $1 per week it is a small investment for such a valuable positioning tool.




Author: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via: Twitter Google+ LinkedIn
Tags: Marketing Strategy

Post comment


Latest News

Marketing tools to save you time!

Mar 21 2018
Here are some great tools that I discovered this week. 1. Lead List - form small businesse...

Employee engagement is key to customer centric organisations

Mar 08 2018
I found this infographic and video by the Temkin Group and had to share it with you. The engag...

Subscribe to E-News

Join 10,000 of your peers and
make better marketing decisions with our e-news

What Our Clients Say

A very genuine and extremely knowledgeable client centric marketer. She knows her stuff. Highly recommended to any business wanting to improve their customer experience and brand. I wouldn't trust my marketing to any one else.

Peter Mason, CEO Ducon

Our Clients



Who we Are


What We Do


Why We Care


Who Work With

Knowledge Portal



Tell a FriendPrintBookmark SiteHome