Creating a compelling Value Proposition
How to create a compelling value proposition is something that every small business needs to consider. It is something that all staff should be able to repeat, the salesforce uses in pitches and assists marketing position the value to each customer segment. The guys who wrote 'The Business Model Generation' have a book that is built around designing your value proposition.
This is an awesome resource and asks those questions to ensure your value proposition hits home with your ideal customers. We have lots of tools in our Knowledge Portal that will assist with the creation of a value proposition for your business. With the cost of only $1 per week it is a small investment for such a valuable positioning tool.