I am planning the launch of my new website in March and so am going through the same planning process I do with my clients. Who is my ideal client? What is my business model? Where do I want to be in 5 years? What are my important measures and drivers?Creating a website really brings into play a lot of questions and forces you to revisit your business. It has been a really good exercise for me to do again after 5 years. So much has changed in the field of marketing and I have narrowed my target market with laser like focus to create really value for those I am best able to serve.I challenge you this month to really ask yourself what does great look like and work back from there. Have the answer first. Check out your marketing maturity here or take our SMB Ready to Grow Survey.
Method in their Madness
I love Method. They know who they are and why they are different. Their product is awesome and their quirky sense of humour appeals to me. Their clean happy campaign is really funny. Check out their website. It is easy to see how the people against dirty have a winning formula. Watch their video here.
You can plan forever but you have to implement. To have a planner that focuses your efforts and measures the results is a key. Here is the planner I use with clients on my templates page.
Share any ideas you might also have.
|Tags: Marketing Strategy|
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