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Being one of four girls the latest fad we are all trying is getting our nails done. You see nail salon's popping up all over the place. Honestly, there would be 6 in my current shopping preci...
/blog/nail-salon---building-a-better-customer-exp...
This infographic by 99MediaLab provides a comprehensive list of 50 must-haves (and have-nots) for your small business's website. Source: 99MediaLab.com.   ...
/blog/50-key-features-for-great-website
Customer experience or UX is so important for b2b business because so many of us are getting it wrong. Where does the customer experience responsibility lie? This is the problem. It is every...
/blog/why-customer-experience-is-so-important-for...
Below is an interview I did with Tristan White on how to create a customer-centric Culture. He has a great website with lots of great information including a culture checklist.   ...
/blog/creating-a-customer-centric-culture
A whopping 93% of all online experiences begin with search engines. That's reason enough for companies to pay attention to their SEO. Search engines can be an excellent resource for driv...
/blog/what-you-need-to-know-about-seo-for-b2b-and...
Marketing plans, strategies and campaigns fail at an alarming rate. How can you reposition your failures to pinpoint the cause and redirect your marketing efforts? Every marketing plan shoul...
/blog/marketing-audit
We would love to thank our NT clients for being part of their success over the past four years. We join with them in celebrating their Telstra Awards success.   1. Luke Myall from H...
/blog/we-love-winners-
Currently I am reading a number of books on customer centricity and the latest is Outside In from the forester researchers Kerry Bodine and Harley Manning. Their research has outlined that we ar...
/blog/is-your-customer-at-the-centre-of-your-busi...
The other day a work colleague asked me for some feedback on their personal value proposition or personal brand. It struck me as a really good idea. Just like a corporate brand it is what others...
/blog/personal-branding--do-you-know-your-core-va...
Customer Touch points and catching consumers during their day to day activities is what we all strive to achieve as marketers.This scene has dramatically changed even over the last 18 mtonhs. Th...
/blog/how-mobile-is-changing-customer-touch-points
  You know how sometimes the universe keeps sending you the same message? Like if you are interested in buying a new red  car all you see is red cars or if you want to be pregnant,...
/blog/so--what-is-your-one-sentence-
It is now possible to be hyper targetted. The customer journey has changed. This video explains it so well. How we show up at the right time. to the right person, with the right message. &nb...
/blog/zero-moments-of-truth
/blog/5-secrets-to-being-found-online
New Nielsen findings on digital content shows that You Tube's influence continues to grow. You Tube is 12 years old. I know hard to believe. Looking at the new social media landsca...
/blog/you-tube-update
CEO of Wholefoods, John Mackey new book Capitalism's moral code, he questions that the purpose of business is just to make money. He states that we should be thinking about business different...
/blog/what-s-your-mission-

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