Posted in Strategic Service Design
Creating a customer centric culture
Posted by Danielle MacInnis
on 10 June 2018
Below is an interview I did with Tristan White on how to create a customer-centric Culture. He has a great website with lots of great information including a culture checklist.
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| Posted in:Customer Centric MarketingStrategic Service DesignCustomer Insight | 0 Comments |
Customer Centric Thought Leaders
Posted by Danielle MacInnis
on 13 April 2018
Here is a podcast with Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Custome...
| Posted in:Customer Centric MarketingStrategic Service DesignMarketing Strategy | 0 Comments |
Employee engagement is key to customer centric organisations
Posted by Danielle MacInnis
on 8 March 2018
I found this infographic and video by the Temkin Group and had to share it with you. The engagement of your team makes a huge difference to the customer experience. Internally we are all still c...
| Posted in:Customer Centric MarketingStrategic Service DesignSEO | 0 Comments |
Strategic Service Design in 2018
Posted by Danielle MacInnis
on 13 December 2017
Designing the customer journey
In 2017 there has been a lot of buzz about customer experience. My prediction is that Customer Service Design or what I call Strategic Service Design will star...
| Posted in:Strategic Service DesignMarketing Strategy | 0 Comments |
