Start with the End in Mind
Posted by Danielle MacInnis
on 5 May 2015
WHAT
If you don't know where you are going, you might just get there I am planning the launch of my new website in March and so am going through the same planning process I do with my clie...
If you don't know where you are going, you might just get there I am planning the launch of my new website in March and so am going through the same planning process I do with my clie...
| Posted in:Marketing Strategy | 0 Comments |
Segmentation for the customer benefit
Posted by Danielle MacInnis
on 3 May 2015
Today it is hard to be a smart marketer. The landscape is so board when communicating with customers and it is easy to be ignored. To be more effective it is necessary to be relevant and persona...
| Posted in:Marketing Segmentation | 0 Comments |
Spray and pray is no way to market
Posted by Danielle MacInnis
on 1 May 2015
There is no excuse for a "spray and pray" approach to marketing any more. We are becoming increasingly frustrated with a one fits all approach especially when our digital footprin...
| Posted in:Digitial Marketing | 0 Comments |
Why your customers choose you?
Posted by Danielle MacInnis
on 30 April 2015
Why your customers buy from you and not your competitors is a key strategic marketing question that is harder to answer than ever before.
The competitive landscape has changed and commoditi...
| Posted in:Customer Centric MarketingMarketing Strategy | 0 Comments |
Is your site mobile friendly
Posted by Danielle MacInnis
on 30 April 2015
Up has a great new evaluation tool on how you can discover if your site is mobile friendly.
Before now it was a nice to have but as of April 21, 2015, mobile friendliness is now a key part o...
| Posted in:Digitial Marketing | 0 Comments |
