The Barbie Story - What to do when your brand is failing?
Posted by Danielle MacInnis
on 30 December 2018
 "The Barbie Story - What to do when your brand is failing?")
Barbie has been an iconic brand for over 40 years but in the last 5 years they have lost their way. They had a value proposition that just didn't meet the buyers expectations any more. ...
| Posted in:Customer Centric MarketingBrand Strategy | 0 Comments |
Do you understand your value proposition?
Posted by Danielle MacInnis
on 30 November 2018
 "Do you understand your value proposition?")
Do you understand your value propostion? I find that this is a big stumbling block for many clients. This video is really great in terms of assisting you understand what a value proposition is.
...
| Posted in:Value Proposition | 0 Comments |
Marketing Software
Posted by Danielle MacInnis
on 17 November 2018
 "Marketing Software")
We now are spending more on our marketing technology than anything else. Learn more on the Gartner Blog
If you nee to audit your martech stack to determine, not only the marketing tools your...
| Posted in:MartechSocial Media MarketingMarketing Education | 0 Comments |
Mobile Marketing, what you need to know
Posted by Danielle MacInnis
on 17 November 2018
 "Mobile Marketing, what you need to know")
Business Chicks has this great content around Mobile Marketing I wanted to share.
In today's fast-paced world, we're using our mobile phones to transact more than ever before. Don...
| Posted in:Digitial Marketing | 0 Comments |
Get the fundamentals of marketing right
Posted by Danielle MacInnis
on 24 October 2018
 "Get the fundamentals of marketing right")
Companies that do robust marketing grow faster
Bullseye Marketing did some research which showed that those companies that marketed themselves grew up to 5 times faster than those who didn...
| Posted in:Customer Centric MarketingMarketing coachMarketing Plan | 0 Comments |
