Vanity metrics don't matter, measure what is important
Posted by Danielle MacInnis
on 5 June 2017
What are the metrics that really matter for a small business? Is it web traffic, retweets? Facebook like? These are often referred to as vanity metrics. The real numbers that matter a the custom...
| Posted in:Marketing MetricsMarketing Strategy | 0 Comments |
Customer Centric Presentation
Posted by Danielle MacInnis
on 24 May 2017
| Posted in:Customer Centric MarketingCustomer Insight | 0 Comments |
Social Media and Google Analytics
Posted by Danielle MacInnis
on 17 May 2017
Great podcast on google analytics and social media.
Now Google is going to be able to track you on different devices via remarketing codes from May 15th.
Google Optimise allows you to do...
| Posted in:Google AnalyticsSocial Media MarketingMarketing Tools | 0 Comments |
Content Marketing can be made easy with the right tools
Posted by Danielle MacInnis
on 10 May 2017
Content Marketing can be made easy
There are lots of tips and tricks out there to make your marketing easier. Here are some of my top hints or tools you should use.
1. Google Alert...
| Posted in:Marketing ToolsDigital MarketingSEO | 0 Comments |
Adwords tools for small business
Posted by Danielle MacInnis
on 3 May 2017
Adwords is a difficult changing landscape to manage. Many small businesses avoid it because it is complicated. Others over invest without really knowing if it is really working well as a lead ge...
| Posted in:AdwordsMarketing ToolsDigital Marketing | 0 Comments |
