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Traditional TV is dead - as You Tube takes over

Posted by Danielle MacInnis on 2 January 2019
Traditional TV is dead - as You Tube takes over
I know that my son who is a teenager never watches TV. He is on his phone or ipad or computer watching You Tube mostly. He is not alone. You cannot talk to someone under 25 who doesn't watch...
Posted in: Customer Centric Marketing Digitial Marketing Content Marketing Marketing Research   0 Comments

The power of online reviews

Posted by Danielle MacInnis on 31 December 2018
The power of online reviews
Online reviews have gathered importance as more of us do our researching and shopping online. The opinion of our peers holds more weight than that salesperson and so now it is a no-brainer to ch...
Posted in: Customer Centric Marketing Lead Generation Customer Insight Content Marketing   0 Comments

The Barbie Story - What to do when your brand is failing?

Posted by Danielle MacInnis on 30 December 2018
The Barbie Story - What to do when your brand is failing?
Barbie has been an iconic brand for over 40 years but in the last 5 years they have lost their way. They had a value proposition that just didn't meet the buyers expectations any more. ...
Posted in: Customer Centric Marketing Brand Strategy   0 Comments

Do you understand your value proposition?

Posted by Danielle MacInnis on 30 November 2018
Do you understand your value proposition?
Do you understand your value propostion? I find that this is a big stumbling block for many clients. This video is really great in terms of assisting you understand what a value proposition is. ...
Posted in: Value Proposition   0 Comments

Marketing Software

Posted by Danielle MacInnis on 17 November 2018
Marketing Software
We now are spending more on our marketing technology than anything else. Learn more on the Gartner Blog If you nee to audit your martech stack to determine, not only the marketing tools your...
Posted in: Marketing Education Social Media Marketing Martech   0 Comments
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