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Media Habits during the Coronavirus

Posted by Danielle MacInnis on 3 April 2020
Media Habits during the Coronavirus
Nieslen Media states that as a consequence of the coronavirus crisis media habits will create a 60% higher consumption to "to stay informed, kill time, find solace and stay in touch with oth...
Posted in: Digital Marketing Content Marketing Brand Strategy   0 Comments

Get my business online

Posted by Danielle MacInnis on 30 March 2020
Get my business online
If you are not online, you are not in business, now more than ever. With more businesses closing every week, it has never been more important to pivot your business online. Here is how. 1. Serv...
Posted in: Marketing coach Digital Marketing   0 Comments

How to pivot your small business in 2020 to grow?

Posted by Danielle MacInnis on 25 March 2020
How to pivot your small business in 2020 to grow?
Given the changes in the last few weeks small businesses are under enormous pressure to keep their businesses open. How do they do this if they are a hairdresser, plumber, cafe or yoga teacher? ...
Posted in: Lead Generation Customer Insight Digital Marketing   0 Comments

One size content does not fit all with content

Posted by Danielle MacInnis on 24 February 2020
One size content does not fit all with content
With so much competition one of the most important marketing strategies is to segment your audience and create compelling content for each of your target markets. This is really time consuming an...
Posted in: Customer Centric Marketing Marketing Education Social Media Marketing Customer Insight Marketing Segmentation Content Marketing Marketing Strategy Brand Strategy   0 Comments

A profile of the best marketer

Posted by Danielle MacInnis on 17 January 2020
A profile of the best marketer
The profile of the next generation of marketer looks radically different from those who perhaps graduated in the 70'. This new age marketer according to Deliotte has a number of key attribute...
Posted in: Marketing Education Marketing coach Digital Marketing   0 Comments
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