One size content does not fit all with content
Posted by Danielle MacInnis
on 24 February 2020
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With so much competition one of the most important marketing strategies is to segment your audience and create compelling content for each of your target markets. This is really time consuming an...
| Posted in: Customer Centric Marketing Marketing Education Social Media Marketing Customer Insight Marketing Segmentation Content Marketing Marketing Strategy Brand Strategy | 0 Comments |
A profile of the best marketer
Posted by Danielle MacInnis
on 17 January 2020
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The profile of the next generation of marketer looks radically different from those who perhaps graduated in the 70'. This new age marketer according to Deliotte has a number of key attribute...
| Posted in: Marketing Education Marketing coach Digital Marketing | 0 Comments |
How to create a social media strategy?
Posted by Danielle MacInnis
on 16 January 2020
)
Social media is the new marketing tool that many small businesses are now exploring. Perhaps you have been told that you should be on Instagram or Twitter and so you have jumped onboard. To ensur...
| Posted in: Social Media Marketing Content Marketing Marketing Strategy | 0 Comments |
When to outsource your marketing
Posted by Danielle MacInnis
on 13 January 2020
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If you are a business owner and you are struggling with marketing tasks like:
Updating your website
Sending out client and prospect communications
Posting on social media lik...
| Posted in: Outsource Marketing Marketing Education Marketing coach | 0 Comments |
Building the marketing foundations first
Posted by Danielle MacInnis
on 11 December 2019
)
When a new client comes to me for marketing help they are usually coming to solve a particular problem. They might have not enough leads, not the right leads, too much competition erroding their ...
| Posted in: Marketing Education Marketing coach Marketing Plan Marketing Strategy | 0 Comments |




