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Customer Lifecycle of an Ecommerce Business

Posted by Danielle MacInnis on 12 April 2021
Customer Lifecycle of an Ecommerce Business
When you focus on enhancing the whole customer journey, you can deliver a more memorable experience for your customers, which leads to more repeat customers, better reviews, and even more new cus...
Posted in: Customer Centric Marketing Customer Insight Customer Lifecycle   0 Comments

What skills does a marketer need to succeed in 2021?

Posted by Danielle MacInnis on 10 April 2021
What skills does a marketer need to succeed in 2021?
What skills does a marketer need in 2021 to succeed. The CMO research highlights the key skills and behaviours. It is not a surprise to me that customer journey mapping and segmentation are at th...
Posted in: Marketing Education Digital Marketing Consultant   0 Comments

Have you lost touch with your customer?

Posted by Danielle MacInnis on 10 April 2021
Have you lost touch with your customer?
In the retail sector alone more than 40 well known brands in the US filed for bankruptcy in 2020. Others continue to struggle as droves of consumers. Pre Pandemic if you ordered groceries you cou...
Posted in: Customer Insight Retail marketing Consumer Data   0 Comments

How to Build a list of ideal customers

Posted by Danielle MacInnis on 1 April 2021
How to Build a list of ideal customers
Your prospect list is probably one of the most important asset of your whole marketing. Building a list of customers can come in many shapes and forms from buying a list, cold calling and co...
Posted in: Customer Centric Marketing Customer Insight Prospect Lists   0 Comments

The Power of storytelling

Posted by Danielle MacInnis on 23 February 2021
The Power of storytelling
Pippa developed her hobby into her full time business. Squeak Design really is an inspiring story and this video shows the power of story telling in developing your brand. Squeak is a fashion, ac...
Posted in: Customer Centric Marketing vision Brand Strategy   0 Comments
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