What Kind of Marketing Support Does Your Small Business Actually Need?
Not all marketing support is the same — and not every business needs the same level of help. Here's a plain-English guide to choosing the right support for where your business is right now.
Two businesses. One philosophy. Why MacInnis Marketing and Small Biz Prompt Shop work better together for small business.
MacInnis Marketing and Small Biz Prompt Shop serve the same small businesses in two different ways. Here's why the done-for-you and done-by-you model works — and why it matters for your marketing right now.
What Does a Marketing Consultant Actually Do? (And How to Know If You Need One)
Wondering what a marketing consultant actually does for your small business? Here's a straight-talking breakdown of what to expect, what they deliver, and how to know if it's the right move.
How Marketers Are Actually Using Claude Cowork
The most promising use of Claude Cowork for marketers is not replacing strategy, creativity or judgement.
It is removing the tedious, time-heavy stitching work that sits around those things.
Why Lead Tools Work Better Than Brochure-Style Websites
Learn why lead tools work better than brochure-style websites for small business owners who want better website conversions, clearer next steps, and more leads.
Why Your Lead Magnet Isn't Working (And What to Do Instead)
Still relying on a free PDF to capture leads? MacInnis Marketing explains why interactive lead magnets — quizzes, scorecards and planners — convert better and how small businesses can get one built for them.
What Lead Tool Should You Build for Your Business?
Discover the best interactive lead generation tool for your business with this simple quiz. Learn how calculators, scorecards and selectors can attract better enquiries.
How Confident Is Your Business Using AI? A Practical 3-Minute Check
Many businesses are experimenting with AI but not using it strategically. This quick assessment reveals your AI Confidence Score and a practical 90-day roadmap to improve marketing and operations.
The Small Business Growth Method™
Want my custom GPT to assist you write your marketing plan for free? Start here
Social Media in 2026: What Small Businesses Actually Need to Focus On
Social media benchmarks for 2026 reveal major platform shifts. Here’s what small businesses should prioritise on TikTok, Instagram, Facebook and LinkedIn.