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Customer insights

Posted by Danielle MacInnis on 18 September 2020
Customer insights
For those of you who haven't watched the Netflix show The Social Dilemma I encourage you too. It explores how Facebook, Google and others have collected immense information about us and how t...
Posted in: Lead Generation Instagram marketing Facebook Advertising Customer Insight   0 Comments

New Beauty / Wellness Website built with customers in mind

Posted by Danielle MacInnis on 15 September 2020
New Beauty / Wellness Website built with customers in mind
Today Edible Beauty Australia launches their new website and I couldn't be happier. This has been a long term collaboration between the owner, designer, copywriter, web developer and MacInni...
Posted in: Customer Centric Marketing Digital Marketing Marketing Segmentation Content Marketing   0 Comments

8 elements of digital transformation to grow faster in 2020

Posted by Danielle MacInnis on 12 September 2020
8 elements of digital transformation to grow faster in 2020
According to Google, "over the last six months, businesses have embraced digital transformation and thrived. It's not just or even primarily about building a better e-commerce site (as i...
Posted in: Customer Insight Digital Marketing Marketing technology Marketing Strategy Brand Strategy   0 Comments

Marketing Retainer Fees and Options

Posted by Danielle MacInnis on 9 September 2020
Marketing Retainer Fees and Options
As a customer centric marketing company, we pride ourselves on constantly listening to our customers. We have found that some consultants lock clients into a retainer for services and don't c...
Posted in: Outsource Marketing Marketing Resource Marketing coach Customer Insight   0 Comments

The value proposition made easy

Posted by Danielle MacInnis on 2 September 2020
The value proposition made easy
The value of a product or service can be hard for some business owners to articulate. I always find the easiest way is to ask, why and then why, and then why. The three whys usually tease out the...
Posted in: Value Proposition Customer Insight Marketing Strategy   0 Comments
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