Why you need a marketing expert
Posted by Danielle MacInnis
on 30 October 2019
 "Why you need a marketing expert")
Running a small business requires so much time and attention. Why then do you need a marketing expert? Being active rather than passive in attracting your ideal clients is one of the most importa...
| Posted in: Outsource Marketing Marketing Education Marketing coach Marketing Plan Content Marketing Marketing Strategy | 0 Comments |
Video is the new TV
Posted by Danielle MacInnis
on 17 October 2019
 "Video is the new TV")
I have just returned from 1 month overseas and the much needed break has given me a chance to see how others live, open my eyes to new ideas and a fresh perspective. While traveling in other coun...
| Posted in: Digital Marketing Video Marketing | 0 Comments |
The Importance of a Style Guide
Posted by Danielle MacInnis
on 15 August 2019
 "The Importance of a Style Guide")
A Style Guide is a document that show the key elements of your brand. This usually include:
Logo style
Font
Colours to be used (Pantone numbers) Adobe Color CC
Templates for...
| Posted in: Brand Strategy | 0 Comments |
Facebook Advertising 101
Posted by Danielle MacInnis
on 12 August 2019
 "Facebook Advertising 101")
Facebook posts work like a newsletter platform. Everytime you post people who have liked or followed your Page can see the post. This is true for both your Facebook business Page and your I...
| Posted in: Marketing Education Lead Generation Facebook Advertising | 0 Comments |
How do you make a service visible?
Posted by Danielle MacInnis
on 5 August 2019
 "How do you make a service visible?")
Service is said to be invisible. That is, you can only tell how good it is once you have experienced it. However, these days with online reviews, social media and technology it is easy to share tha...
| Posted in: Customer Centric Marketing Strategic Service Design Customer Insight | 0 Comments |
