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Becoming Customer Centric

Hey there, you are well on your way to becoming a customer-centric organisation.

In the past few years, the conversation around customer service has shifted from reactive to proactive, from delivering service to creating great customer experiences. As many studies suggest, brands that value great experiences and embrace a customer-centric approach achieve the most growth and long-term loyalty. Forrester's Customer Index reported that brands that prioritize customer experience gained 43% in performance. And what are customers asking for? According to a survey by thinkJar, a customer strategy consulting organization, 55% of consumers are willing to pay more for a guaranteed good experience, while 86% of consumers would pay more for an upgraded experience.  Some information to consider:

  • Do you offer a seamless customer experience?
  • Do you exceed customer expectations?
  • Is your brand open to change?
  • Do your products and services truly serve your customers?
  • How well do you listen to customer and employee feedback?

Want to use one of these quizzes with ideal customers? Shoot us a message. More resources can be found in our Knowledge Hub.


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