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Becoming Customer Centric

Hey there, you are well on your way to becoming a customer-centric organisation.

In the past few years, the conversation around customer service has shifted from reactive to proactive, from delivering service to creating great customer experiences. Many studies suggest that brands that value great experiences and embrace a customer-centric approach achieve the most growth and long-term loyalty. Forrester's Customer Index reported that brands prioritising customer experience gained 43% in performance. And what are customers asking for? According to a survey by thinkJar, a customer strategy consulting organisation, 55% of consumers are willing to pay more for a guaranteed good experience. In comparison, 86% would pay more for an upgraded experience.  Some information to consider:

  • Do you offer a seamless customer experience?
  • Do you exceed customer expectations?
  • Is your brand open to change?
  • Do your products and services genuinely serve your customers?
  • How well do you listen to customer and employee feedback?


Are you interested in using one of these quizzes with your ideal customers? Don't hesitate to reach out to us. You can find more valuable resources in our comprehensive Knowledge Hub.

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