Small Business Marketing Blog
So your ready to redesign your web? What to look for.
Posted by Danielle MacInnis
on 9 July 2015
There comes a time when your old web doesn't cut it any more and you are looking to invest in a new website. Like every business your website needs to evolve but there are some critical th...
| Posted in:Web DesignDigitial Marketing | 0 Comments |
Marketing Maturity Grids
Posted by Danielle MacInnis
on 3 July 2015
Recently I did a podcast with Las from Sitescore about Customer Maturity. Las has developed a great model around customer maturity but for a small business it might be a bit hard to get traction...
| Posted in:Marketing Strategy | 0 Comments |
How are you listening to your customers
Posted by Danielle MacInnis
on 25 June 2015
How are you listening?
Being a customer centric company is critical to being relevant. Today the customer is in the driver seat and the biggest threat is becoming irrelevant. We all have the...
| Posted in:Customer Centric Marketing | 0 Comments |
How to write a value proposition
Posted by Danielle MacInnis
on 25 June 2015
A value proposition, is a statement that succinctly outlines how your business, product or service is different from that of your competition and the value it creates for your ideal customer. It id...
| Posted in:Customer Centric MarketingMarketing StrategyBrand Strategy | 0 Comments |
You now have 8 seconds
Posted by Danielle MacInnis
on 22 June 2015
A recent study found that the attention span of the average consumer has dropped from 12 seconds in 2000 to just 8 seconds today.
Within 8 seconds we must now deliver the sort of...
| Posted in:Content MarketingMarketing Strategy | 0 Comments |
