Small Business Marketing Blog
Using LinkedIn
Posted by Danielle MacInnis
on 3 September 2015
LinkedIn is an awesome tool for businesses wanting to develop relationships with other businesses. The key to making this tool work is being authentic and only connecting with those that you cou...
| Posted in:NetworkingContent Marketing | 0 Comments |
The buyers journey
Posted by Danielle MacInnis
on 24 August 2015
How well do you understand your buyer's journey. Do you know how long your sales process is? Do you know how well you are increasing your brand awareness with your key prospects? How do you ...
| Posted in:Customer Centric MarketingMarketing Strategy | 0 Comments |
Getting good at Adwords
Posted by Danielle MacInnis
on 21 August 2015
How do you get good a Adwords. Try, fail, get better. Try. Set a budget.
Google Trends
Good Adwords Key Word Planner
Wordstream
Know your customer lifetime value ...
| Posted in:Digitial Marketing | 0 Comments |
The customer journey
Posted by Danielle MacInnis
on 19 August 2015
The way we interact with customers has changed. Customers are using many ways to interact with us and others. So how do we market to them better? One way is to map the customer journey and loo...
| Posted in:Customer Centric MarketingContent Marketing | 0 Comments |
Talk to customers
Posted by Danielle MacInnis
on 18 August 2015
When was the last time you talked with your customers? It sounds simple but why do so many small businesses make assumptions? This book by Giff Constaple and illustrated by my fav cartoonist Tom...
| Posted in:Customer Centric Marketing | 0 Comments |
