Small Business Marketing Blog
Marketing more important than ever
Posted by Danielle MacInnis
on 27 May 2015
Last year I spent 3 months travelling around Australia working with medium sized business CEOs. They have identified that they need to invest in their marketing strategy because their current sales...
| Posted in:Customer Centric MarketingContent Marketing | 0 Comments |
Building your culture with experts
Posted by Danielle MacInnis
on 27 May 2015
 "Building your culture with experts")
Building this culture, this underlying feeling, buzz, atmosphere, that is so hard to replicate, is integral to building your brand and attracting your ideal customers. Building your small business ...
| Posted in:Brand Strategy | 0 Comments |
How mature is your marketing?
Posted by Danielle MacInnis
on 15 May 2015
I have just finished reading the book Connect the Experience. This book tracts the maturity level of a company based on a customer centric approach. What I really love about this book is that it...
| Posted in:Marketing Strategy | 0 Comments |
Creating a compelling Value Proposition
Posted by Danielle MacInnis
on 11 May 2015
How to create a compelling value proposition is something that every small business needs to consider. It is something that all staff should be able to repeat, the salesforce uses in pitches and...
| Posted in:Marketing Strategy | 0 Comments |
70% of the buyers journey is completed before sales hear from them
Posted by Danielle MacInnis
on 7 May 2015
In Phil Fernandez's book Revenue Disruption and CEO of Marketo, Phil espouses with abundant product information available onlinesuch as customer reviews, peer evaluations, independent a...
| Posted in:Content Marketing | 0 Comments |
