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Today it is hard to be a smart marketer. The landscape is so board when communicating with customers and it is easy to be ignored. To be more effective it is necessary to be relevant and persona...
/blog/segmentation-for-the-customer-benefit
WHAT
If you don't know where you are going, you might just get there I am planning the launch of my new website in March and so am going through the same planning process I do with my clie...
/blog/start-with-the-end-in-mind
In Phil Fernandez's book Revenue Disruption and CEO of Marketo, Phil espouses with abundant product information available onlinesuch as customer reviews, peer evaluations, independent a...
/blog/70--of-the-buyers-journey-is-completed-befo...
How to create a compelling value proposition is something that every small business needs to consider. It is something that all staff should be able to repeat, the salesforce uses in pitches and...
/blog/creating-a-compelling-value-proposition
I have just finished reading the book Connect the Experience. This book tracts the maturity level of a company based on a customer centric approach. What I really love about this book is that it...
/blog/how-mature-is-your-marketing-
Building this culture, this underlying feeling, buzz, atmosphere, that is so hard to replicate, is integral to building your brand and attracting your ideal customers. Building your small business ...
/blog/building-your-culture-with-experts
Last year I spent 3 months travelling around Australia working with medium sized business CEOs. They have identified that they need to invest in their marketing strategy because their current sales...
/blog/marketing-more-important-than-ever
No doubt you are like most businesses and furiously creating content to build a connection and earn your prospects and customers attention. 90% of all businesses realise that there is value in m...
/blog/your-content-strategy--how-to-do-it-
Marketing your business can be really easy. You just need to be helpful. I always thought there was no real skill in being helpful, but maybe being able to think about what your customers w...
/blog/effective-marketing-is-all-about-being-help...
One of the commitments I make each month is to read a marketing or business novel. There are hepas of them on the web now that you can read online or listen two via Audible. Here are my list...
/blog/great-free-marketing-e-books
How many of us have the stock standard email signature because we can't get a html one to work? Well Hubspot have come up with a great signature tool that you can use to create your very own si...
/blog/great-email-tool
Customers expectations have changed.  You are not just competing with your closest competitors anymore, you are competing with your customers total journey throughout their day. Every exper...
/blog/the-customer-experience-as-a-competitive-ad...
I was on the plane last week and was reading a great article by Lillian Tong called The UX factor. The article was in the Virgin Inflight Magazine but the basic concept was about the way custome...
/blog/the-ux-factor
A key test that any small business can do to check whether their website passes the 8 second mircowave test (how long a visitor views your site) is to follow these tips: 1. Is it clear to a ...
/blog/a-five-step-web-audit
Searching for the best SEO tools is something that a small business struggles with. There is such a gap in the information of what to look for and to know which is the best tool to use for: ...
/blog/the-best-seo-tools-for-small-business

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