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Marketing your business can be really easy. You just need to be helpful. I always thought there was no real skill in being helpful, but maybe being able to think about what your customers w...
/blog/effective-marketing-is-all-about-being-help...
When you decide to change your brand it is sort of like  having a personal make-over.It requires throwing out all your clothes and starting again. It is requires a big clean out and it me...
/blog/rebranding-is-like-having-a-personal-make-o...
As some of you know I am a constant reader and have collected some of my favorite Marketing E-books here for you to enjoy. These are great if you are trying to get some more information on a par...
/blog/great-marketing-e-books
No doubt you are like most businesses and furiously creating content to build a connection and earn your prospects and customers attention. 90% of all businesses realise that there is value in m...
/blog/your-content-strategy--how-to-do-it-
We are in the era of self service. Think about it, Uber,  McDonald's create your taste menu, self service checkouts, heck even pizza vending machines! The old school ways of doing t...
/blog/we-want-to-do-it-ourselves
Great podcast on google analytics and social media. Now Google is going to be able to track you on different devices via remarketing codes from May 15th. Google Optimise allows you to do...
/blog/social-media-and-google-analytics
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/blog/customer-centric-presentation
With so much competition one of the most important marketing strategies is to segment your audience and create compelling content for each of your target markets. This is really time consuming an...
/blog/one-size-content-does-not-fit-all
Given the changes in the last few weeks small businesses are under enormous pressure to keep their businesses open. How do they do this if they are a hairdresser, plumber, cafe or yoga teacher? ...
/blog/how-to-pivot-your-small-business-in-2020-to...
The profile of the next generation of marketer looks radically different from those who perhaps graduated in the 70'. This new age marketer according to Deliotte has a number of key attribute...
/blog/a-profile-of-the-best-marketer
Social media is the new marketing tool that many small businesses are now exploring. Perhaps you have been told that you should be on Instagram or Twitter and so you have jumped onboard. To ensur...
/blog/how-to-create-a-social-media-strategy-
When a new client comes to me for marketing help they are usually coming to solve a particular problem. They might have not enough leads, not the right leads, too much competition erroding their ...
/blog/building-the-marketing-foundations-first
If you are a business owner and you are struggling with marketing tasks like: Updating your website Sending out client and prospect communications Posting on social media lik...
/blog/when-outsourcing-your-marketing-makes-sense
If you are not online, you are not in business, now more than ever. With more businesses closing every week, it has never been more important to pivot your business online. Here is how. 1. Serv...
/blog/get-my-business-online
Nieslen Media states that as a consequence of the coronavirus crisis media habits will create a 60% higher consumption to "to stay informed, kill time, find solace and stay in touch with oth...
/blog/media-habits-during-the-corona-virus

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