346 matches found. | Showing Page 9 of 24 |
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121. Segmentation for the customer benefit |
Today it is hard to be a smart marketer. The landscape is so board when communicating with customers and it is easy to be ignored. To be more effective it is necessary to be relevant and persona... | /blog/segmentation-for-the-customer-benefit |
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122. Start with the End in Mind | WHAT
If you don't know where you are going, you might just get there
I am planning the launch of my new website in March and so am going through the same planning process I do with my clie... | /blog/start-with-the-end-in-mind |
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124. Creating a compelling Value Proposition |
How to create a compelling value proposition is something that every small business needs to consider. It is something that all staff should be able to repeat, the salesforce uses in pitches and... | /blog/creating-a-compelling-value-proposition |
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125. How mature is your marketing? |
I have just finished reading the book Connect the Experience. This book tracts the maturity level of a company based on a customer centric approach. What I really love about this book is that it... | /blog/how-mature-is-your-marketing- |
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126. Building your culture with experts | Building this culture, this underlying feeling, buzz, atmosphere, that is so hard to replicate, is integral to building your brand and attracting your ideal customers. Building your small business ... | /blog/building-your-culture-with-experts |
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127. Marketing more important than ever | Last year I spent 3 months travelling around Australia working with medium sized business CEOs. They have identified that they need to invest in their marketing strategy because their current sales... | /blog/marketing-more-important-than-ever |
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128. Your content strategy, how to do it. |
No doubt you are like most businesses and furiously creating content to build a connection and earn your prospects and customers attention. 90% of all businesses realise that there is value in m... | /blog/your-content-strategy--how-to-do-it- |
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129. Effective Marketing Is All About Being Helpful |
Marketing your business can be really easy. You just need to be helpful. I always thought there was no real skill in being helpful, but maybe being able to think about what your customers w... | /blog/effective-marketing-is-all-about-being-help... |
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130. Great free marketing e-books |
One of the commitments I make each month is to read a marketing or business novel. There are hepas of them on the web now that you can read online or listen two via Audible.
Here are my list... | /blog/great-free-marketing-e-books |
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131. Great Email Tool | How many of us have the stock standard email signature because we can't get a html one to work? Well Hubspot have come up with a great signature tool that you can use to create your very own si... | /blog/great-email-tool |
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132. The customer experience as a competitive advantage |
Customers expectations have changed. You are not just competing with your closest competitors anymore, you are competing with your customers total journey throughout their day. Every exper... | /blog/the-customer-experience-as-a-competitive-ad... |
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133. The UX factor |
I was on the plane last week and was reading a great article by Lillian Tong called The UX factor. The article was in the Virgin Inflight Magazine but the basic concept was about the way custome... | /blog/the-ux-factor |
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134. A five step web audit |
A key test that any small business can do to check whether their website passes the 8 second mircowave test (how long a visitor views your site) is to follow these tips:
1. Is it clear to a ... | /blog/a-five-step-web-audit |
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135. The best SEO tools for small business |
Searching for the best SEO tools is something that a small business struggles with. There is such a gap in the information of what to look for and to know which is the best tool to use for:
... | /blog/the-best-seo-tools-for-small-business |
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