|318 matches found.
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|106. What is customer centric marketing?
Customer centric marketing is now becoming the new buzz word. I have been doing it for almost 20 years, but what actually is it? Is it a mindset, a business approach or system? A product centric...
|107. Branding and customer relationships
In a recent survey by Incite we can see the radical shift between consumers and brands. Brands are reacting to a three-fold change in their relationship with their customers. 1. Customers have m...
|108. Evolve to be Customer Centric
|Just as was thinking "Boy, it would be great to be able to switch between reading a book on my tablet and listening to it", Amazon developed it. Providing another reason to buy my book.Th...
|109. Is your site mobile friendly
Up has a great new evaluation tool on how you can discover if your site is mobile friendly.
Before now it was a nice to have but as of April 21, 2015, mobile friendliness is now a key part o...
|110. Building your culture with experts
|Building this culture, this underlying feeling, buzz, atmosphere, that is so hard to replicate, is integral to building your brand and attracting your ideal customers. Building your small business ...
|111. Why your customers choose you?
Why your customers buy from you and not your competitors is a key strategic marketing question that is harder to answer than ever before.
The competitive landscape has changed and commoditi...
|112. Spray and pray is no way to market
There is no excuse for a "spray and pray" approach to marketing any more. We are becoming increasingly frustrated with a one fits all approach especially when our digital footprin...
|113. Segmentation for the customer benefit
Today it is hard to be a smart marketer. The landscape is so board when communicating with customers and it is easy to be ignored. To be more effective it is necessary to be relevant and persona...
|114. Start with the End in Mind
If you don't know where you are going, you might just get there
I am planning the launch of my new website in March and so am going through the same planning process I do with my clie...
|116. Creating a compelling Value Proposition
How to create a compelling value proposition is something that every small business needs to consider. It is something that all staff should be able to repeat, the salesforce uses in pitches and...
|117. How mature is your marketing?
I have just finished reading the book Connect the Experience. This book tracts the maturity level of a company based on a customer centric approach. What I really love about this book is that it...
|118. How many logo versions have you got floating around?
|Brand Asset Management might be a new term for some of you but it basically means managing the branding elements like, logos, fonts, images, icons, templates and other marketing materials so the ri...
|119. We want to do it ourselves
We are in the era of self service. Think about it, Uber, McDonald's create your taste menu, self service checkouts, heck even pizza vending machines!
The old school ways of doing t...
|120. Living your brand from the inside out
Being a company that stands for something goes beyond the product or service. It is embeeded in your culture and the "Way we do things here." Getting that systemof beliefs or values ri...