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We know what these days we are sharing our attention with multiple devices or screens. It begs the question which type of reader are you? Are you the Skimmer, Sponge or socialite? Face it ...
/blog/personality-and-content
This is an exerpt taken from The Seventh Era of Marketing blog.   While most business leaders admit the importance of customer experience, few understand what it takes to become a l...
/blog/customer-experience-stats-you-need-to-know
Facebook has become a social hub for nearly every segment to check out what friends and family are doing with over 1 Billion users world wide. What makes this a great marketing tool is that it i...
/blog/facebook-advertising
These days most businesses understand that they need to understand more about their customers and the customer journey. That is the path that the customer takes to find you, try your service or ...
/blog/have-you-mapped-your-customer-s-journey-
At one stage as a small business it was possible to do your marketing in-house, much like you might do your book-keeping and manage staff. Now SMBs are outsourcing their marketing as the landsca...
/blog/why-it-is-smart-to-outsource-your-marketing-
"The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy. The job of marketer is more challenging t...
/blog/marketing-blueprint
Do you know what makes up a brand identity? This summary has been taken from Liquidagency a thoughtleader agency in branding. Branding is ultimately about whether someone will pay more ...
/blog/brand-basics
Last year I spent 3 months travelling around Australia working with medium sized business CEOs. They have identified that they need to invest in their marketing strategy because their current sales...
/blog/marketing-more-important-than-ever
I have just finished reading the book Connect the Experience. This book tracts the maturity level of a company based on a customer centric approach. What I really love about this book is that it...
/blog/how-mature-is-your-marketing-
Building this culture, this underlying feeling, buzz, atmosphere, that is so hard to replicate, is integral to building your brand and attracting your ideal customers. Building your small business ...
/blog/building-your-culture-with-experts
A recent study found that the attention span of the average consumer has dropped from 12 seconds in 2000 to just 8 seconds today. Within 8 seconds we must now deliver the sort of...
/blog/you-now-have-8-seconds
A value proposition, is a statement that succinctly outlines how your business, product or service is different from that of your competition and the value it creates for your ideal customer. It id...
/blog/how-to-write-a-value-proposition
Marketing Videos There are some awesome video resources out there for a small business. I have collected a few that are worth knowing about. 1. David Koch website - Kochie's small ...
/blog/great-marketing-video-resources
Customer case studies should be in your marketing kit bag. Your clients are looking for reasons to use you. They want to see that you do the sort of work with similar businesses. One of the ...
/blog/case-studies-as-a-marketing-asset
There comes a time when your old web doesn't cut it any more and you are looking to invest in a new website. Like every business your website needs to evolve but there are some critical th...
/blog/so-your-ready-to-redesign-your-web--what-to...

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