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I am still surprised when I chat with a small business to discover that they still have no CRM (customer relationship management tool or database). It is really key to growing your business. Eng...
/blog/databases-in-marketing
Here is a podcast with Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Custome...
/blog/customer-centric-thought-leaders
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ...
/blog/customer-happiness
Feedback from your customers is critical for small businesses. The more you understand your customers, the more successful you will be. Services we provide help you do this include: 1. ...
/blog/maximising-customer-value
Is the sales funnel upside down? Is your funnel leaking? MECLabs have a great video around this and the micro yes's you need at each stage and where the leaks happen.   ...
/blog/is-your-marketing-funnel-upside-down-and-le...
New Nielsen findings on digital content shows that You Tube's influence continues to grow. You Tube is 12 years old. I know hard to believe. Looking at the new social media landsca...
/blog/you-tube-update
SBS has a great series called Small Business Secrets.  "According to the Australian Bureau of Statistics, more than 90 percent of Australians use the internet to search for products a...
/blog/only-60-percent-of-smes-have-a-web-presence

I made this video in PowToon in a less than an hour.

 

/blog/video-is-compelling-as-a-marketing-tool
We would love to thank our NT clients for being part of their success over the past four years. We join with them in celebrating their Telstra Awards success.   1. Luke Myall from H...
/blog/we-love-winners-
The other day a work colleague asked me for some feedback on their personal value proposition or personal brand. It struck me as a really good idea. Just like a corporate brand it is what others...
/blog/personal-branding--do-you-know-your-core-va...
Customer Touch points and catching consumers during their day to day activities is what we all strive to achieve as marketers.This scene has dramatically changed even over the last 18 mtonhs. Th...
/blog/how-mobile-is-changing-customer-touch-points
  You know how sometimes the universe keeps sending you the same message? Like if you are interested in buying a new red  car all you see is red cars or if you want to be pregnant,...
/blog/so--what-is-your-one-sentence-
It is now possible to be hyper targetted. The customer journey has changed. This video explains it so well. How we show up at the right time. to the right person, with the right message. &nb...
/blog/zero-moments-of-truth
/blog/5-secrets-to-being-found-online
CEO of Wholefoods, John Mackey new book Capitalism's moral code, he questions that the purpose of business is just to make money. He states that we should be thinking about business different...
/blog/what-s-your-mission-

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