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John DiJulius is an international consultant and best selling author of two books. Works with world class companies like The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestle, Marriott Hotel, PwC...
/blog/customer-service-mindset
Some of my clients use me as a business coach to bounce ideas around. I love this sort of work because I find it so valuable myself. Being a business owner is always challenging and having insig...
/blog/a-virtual-business-coach
Marketers understand how important that a strong brand is to a firms growth but for financial firms linking the brand to financial bottom line  makes them stand up and take notice! Th...
/blog/how-important-is-brand-to-finance-firms-
With more than half of businesses failing in the first five years of operation having a changing communication landscape is another point of failure for SMEs. WIth so many balls in the air small...
/blog/why-digital-marketing-is-not-working-for-sme
Inmail in LinkedIn is a great way to connect with your ideal customers.  Here are some top tips of how to use this sales tool InMail Best Practices Tips for increasing respo...
/blog/inmail-linkedin-best-practices
Ideally, before you plan a marketing campaign, you have a marketing plan for your business.The marketing plan is your master plan for marketing your small business. It provides the full picture ...
/blog/5-key-rules-of-marketing-campaigns

How do we get the attention of the new consumeer? I really liked this inforgraphic from LookbookHQ

/blog/loss-of-attention
We all love our mums! Mother's Day is a brilliant opportunity for retailers to get on the band wagon and promote their offering. It is also an opportunity for service based businesses ...
/blog/mother-s-day-marketing
Searching for the best SEO tools is something that a small business struggles with. There is such a gap in the information of what to look for and to know which is the best tool to use for: ...
/blog/the-best-seo-tools-for-small-business
I was on the plane last week and was reading a great article by Lillian Tong called The UX factor. The article was in the Virgin Inflight Magazine but the basic concept was about the way custome...
/blog/the-ux-factor
It is now possible to be hyper targetted. The customer journey has changed. This video explains it so well. How we show up at the right time. to the right person, with the right message. &nb...
/blog/zero-moments-of-truth
Building this culture, this underlying feeling, buzz, atmosphere, that is so hard to replicate, is integral to building your brand and attracting your ideal customers. Building your small business ...
/blog/building-your-culture-with-experts
This week marks the start of the Small Business Festival Victoria. This is a great opportunity for those businesses that are in Victoria to leverage lots of free training events to improve your ...
/blog/small-business-festival-victoria
If you are doing any sort of marketing you should be keeping a metrics checklist so you can see what is working and what isn't. Creating a scorecard can be as easy as creating your on Ex...
/blog/marketing-scoreboard

This short skit from Utopia makes light of the process some businesses find themselves in with design.  You brand is not your logo but it can become a short cut to mean something to ...
/blog/your-logo

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