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Too often, we jump right into creating, distributing, and (sometimes) promoting content without pausing to build (and write down) a strategy. And some of us think writing down a strategy isn’...
/blog/your-content-needs-a-strategy
The Business Model Canvas is an essential strategic marketing tool. It is one of the first tools I use when starting a new client. In this short video, the narrator shows you why it is a great tool...
/blog/the-business-model-canvas-is-a-key-marketin...
In July 2023, Google will replace Google Analytics with Google Analytics 4. (GA4) Google Analytics 4 introduces a new measurement model and set of features that enable marketers to future...
/blog/what-is-google-analytics-ga4-and-do-i-need-...
How do you write a great blog? You need to start with some excellent resources. When content seems to be the evergreen way to attract customers, more and more small businesses are starting to creat...
/blog/great-blog-resources
We need to automate what we can in marketing, so we have the time to be more creative and strategic. There are so many more software options now that you can automate much of the ground work. This ...
/blog/automate-marketing-tactics-so-you-can-be-mo...
If you're in marketing or copywriting, AI is changing how you do your job—and it will keep changing. It's about time marketers got smarter about using AI for their benefit. And if you're not working...
/blog/how-ai-tools-are-changing-copywriting-and-m...
Businesses of all sizes are turning to social media marketing consultants to develop and execute strategies to help them reach their target audiences. As the use of social media continues to grow, ...
/blog/everything-you-need-to-know-about-social-me...
Even though I did this podcast 10 years ago it is never more relevant than today. This podcast is with one of the original design thinkers, Arne van Oosterom the founder and partner at DesignT...
/blog/customer-centric-marketing-podcast
There's a growing demand for skilled professionals, and the market for independent consultants is rising. Part of this is because some companies are hesitant to invest in expensive large market...
/blog/10-skills-you-need-to-succeed-as-a-marketin...
Trending in 2023 is all about showing rather than telling. We’re seeing graphics move to the forefront of email design, with product photos ascending the page, colour taking greater risks and...
/blog/top-email-designs-that-gets-results
You’re always looking for new ways to grow your company as a business owner. And one of the best ways to do that is through performance marketing. If you’re interested in learning more...
/blog/everything-you-need-to-know-about-performan...
Tools for marketing are so broad now it is hard to make sense of what is good and what isn't. Here are some I have found that are useful. Internet Marketing creates a Marketing toolkit th...
/blog/toolkits-for-marketing
I listened to this episode of Marketing Smarts MarketingProfs on Content Marketing, and it had some great takeaways. The interview was with Joe Pulizzi from the Content Marketing Institut...
/blog/we-now-all-have-to-be-publishers-to-be-mark...
In this short vdeo, Neil Patel Digital and his team walk you through how to set up GA 4 for your website. When July 1st comes this year, the data will be gone!!! You need to get ready because Go...
/blog/move-your-google-analytics-to-ga4
Pippa developed her hobby into her full time business. Squeak Design really is an inspiring story and this video shows the power of story telling in developing your brand. Squeak is a fashion, ac...
/blog/power-of-storytelling

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