Move your Google Analytics to GA4
Posted by Danielle MacInnis
on 29 March 2023
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In this short vdeo, Neil Patel Digital and his team walk you through how to set up GA 4 for your website.
When July 1st comes this year, the data will be gone!!! You need to get ready because Google will pull the plug.
Summary
- It is good, but it is not intuitive. It calculates based on events, not page views.
- Futureproof your stats
- Do it before July 1st 2023
- Run GA with GA4 side by side till July
- All about following the customer journey (user behaviour or user acquisition)
- Download your existing data - can't use it in GA4 but can review it in Google Sheet
- Update your website tracking code to GA4
- What new KPIs do you want to track?
- The GA4 Setup Assistant wizard in Google Analytics
- Can transfer report templates
- Event-based tags are automatic in GA4
- Get the Chrome extension for GA4
- Get Google Tag Manager on your site
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About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
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