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How Small Businesses Can Use Canva to Build a Strong Brand Identity: A Step-by-Step GuideCanva is a fantastic tool for small businesses to establish and enhance their brand identity. Here’s a ste...
/blog/use-canva-to-create-a-consistent-brand-pres...
As the end of the financial year (EOFY) approaches, small businesses in Australia have a unique opportunity to boost revenue and optimise tax deductions. With the current cost of living, consumers ...
/blog/maximizing-marketing-efforts-at-the-end-of-...
The Journey of Learning: Why I Love Working with Small BusinessGrowing up in a household where learning was cherished, it’s no surprise that my path has been shaped by a deep-rooted passion for k...
/blog/the-journey-of-learning--why-i-love-working...
In the fast-paced world of non-profits, maximising resources and ensuring every dollar is well spent is crucial. One such organisation, committed to making a difference, found itself struggling wit...
/blog/how-macinnis-marketing-transformed-email-ca...
Engaging Your Audience with Entertaining ContentCreating blog content that educates, entertains, and converts is a crucial skill for small business owners looking to enhance their online presence a...
/blog/how-to-create-blog-content-that-educates--e...
In small business, every opportunity to connect with your audience counts. Yet, many businesses are leaving money on the table by overlooking one of the most effective communication channels a...
/blog/are-you-leaving-money-on-the-table-as-a-sma...
Remember the days when everyone gathered around the TV at a set time to watch the latest episode of a hit show? The anticipation, the next-day discussions, and the collective excitement were all pa...
/blog/the-lost-art-of-shared-viewing--building-co...
Strategic planning is a vital process for any business, but for small businesses, the stakes can be even higher. Adapting and executing a strategic plan effectively can differentiate growth and sta...
/blog/strategic-planning-essentials-for-small-bus...
The way people are watching TV has changed. People are increasingly streaming on connected TVs and mobile phones alongside creator-driven content. YouTube is at the forefront of this shift as the t...
/blog/you-tube-is-the-new-mainstream-tv
There is a shifting mood of pandemic-weary consumers. It has been a testing time a navigate talent shortages, supply chain disarray and a couple of years full of constant uncertainty and doing...
/blog/pandemic-weary-consumers-and-trends-for-2022
6 simple steps you can take today Lead generation has changed with the ease at which we can now access information. The customer is now in control of the buying process. They have to find us...
/blog/lead-generation-made-easy
If you are not online, you are not in business, now more than ever. With more businesses closing every week, it has never been more important to pivot your business online. Here is how. 1. Serv...
/blog/get-my-business-online
I have just returned from 1 month overseas and the much needed break has given me a chance to see how others live, open my eyes to new ideas and a fresh perspective. While traveling in other coun...
/blog/video-is-the-new-tv
Running a small business requires so much time and attention. Why then do you need a marketing expert? Being active rather than passive in attracting your ideal clients is one of the most importa...
/blog/why-you-need-a-marketing-expert
When a new client comes to me for marketing help they are usually coming to solve a particular problem. They might have not enough leads, not the right leads, too much competition erroding their ...
/blog/building-the-marketing-foundations-first

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