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Empowering Small Businesses: The Best Marketing Tools for 2024As a marketing consultant, my goal has always been to simplify the overwhelming world of digital marketing for small businesses. I unde...
/blog/helping-small-businesses-thrive-with-smarte...
The Journey of Learning: Why I Love Working with Small BusinessGrowing up in a household where learning was cherished, it’s no surprise that my path has been shaped by a deep-rooted passion for k...
/blog/the-journey-of-learning--why-i-love-working...
In the fast-paced world of non-profits, maximising resources and ensuring every dollar is well spent is crucial. One such organisation, committed to making a difference, found itself struggling wit...
/blog/how-macinnis-marketing-transformed-email-ca...
Engaging Your Audience with Entertaining ContentCreating blog content that educates, entertains, and converts is a crucial skill for small business owners looking to enhance their online presence a...
/blog/how-to-create-blog-content-that-educates--e...
In small business, every opportunity to connect with your audience counts. Yet, many businesses are leaving money on the table by overlooking one of the most effective communication channels a...
/blog/are-you-leaving-money-on-the-table-as-a-sma...
Remember the days when everyone gathered around the TV at a set time to watch the latest episode of a hit show? The anticipation, the next-day discussions, and the collective excitement were all pa...
/blog/the-lost-art-of-shared-viewing--building-co...
Strategic planning is a vital process for any business, but for small businesses, the stakes can be even higher. Adapting and executing a strategic plan effectively can differentiate growth and sta...
/blog/strategic-planning-essentials-for-small-bus...
As a small business owner, keeping your marketing simple yet effective is vital. Mailchimp offers a great platform to manage your email marketing, but are you leveraging its full potential? In this...
/blog/mastering-mailchimp--key-tips--shortcuts--a...
Boosting your website’s visibility is essential for driving traffic and growing your business. Here’s a step-by-step guide based on the SEMrush WordPress SEO guide to help small businesses opti...
/blog/simple-seo-guide-for-small-businesses-using...
Today artificial intelligence (AI) is transforming how businesses operate, from predictive analytics to chatbots. But while AI can enhance efficiency and personalisation, it’s the human touch—t...
/blog/the-role-of-customer-centricity-in-an-ai-dr...
Your marketing strategy might involve a mix of emails, social media, advertising, events, and other tactics, but one mention in the media can multiply all those efforts tenfold, sending a surge of ...
/blog/press-release-is-a-must-have-in-your-tool-k...
The way people are watching TV has changed. People are increasingly streaming on connected TVs and mobile phones alongside creator-driven content. YouTube is at the forefront of this shift as the t...
/blog/you-tube-is-the-new-mainstream-tv
 
Best Content Creation Tips In today's world where anyone can be a publisher, small businesses are finding that creating and curating content relevant to their target audie...
/blog/8-tips-for-creating-great-content
Right now businesses are desperately trying to keep a afloat when the traditional way of doing business has been turned on its head. No more face to face meetings, foot traffic or lunch time meet...
/blog/how-to-market-your-business-during-the-coro...
When a new client comes to me for marketing help they are usually coming to solve a particular problem. They might have not enough leads, not the right leads, too much competition erroding their ...
/blog/building-the-marketing-foundations-first

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