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 In the vibrant city of Melbourne,  small businesses are thriving and competition is fierce. In today's digital age, it's more important than ever for small businesses to have effective mar...
/blog/unlocking-the-secrets-of-small-business-mar...
How Small Businesses Can Use Canva to Build a Strong Brand Identity: A Step-by-Step GuideCanva is a fantastic tool for small businesses to establish and enhance their brand identity. Here’s a ste...
/blog/use-canva-to-create-a-consistent-brand-pres...
As the end of the financial year (EOFY) approaches, small businesses in Australia have a unique opportunity to boost revenue and optimise tax deductions. With the current cost of living, consumers ...
/blog/maximizing-marketing-efforts-at-the-end-of-...
The Journey of Learning: Why I Love Working with Small BusinessGrowing up in a household where learning was cherished, it’s no surprise that my path has been shaped by a deep-rooted passion for k...
/blog/the-journey-of-learning--why-i-love-working...
In the fast-paced world of non-profits, maximising resources and ensuring every dollar is well spent is crucial. One such organisation, committed to making a difference, found itself struggling wit...
/blog/how-macinnis-marketing-transformed-email-ca...
As the global political landscape shifts, small businesses in Australia must stay informed and adaptable. One significant factor to consider is the potential impact of Donald Trump’s 2025 plan, w...
/blog/how-trump-s-2025-plan-could-impact-small-bu...
Engaging Your Audience with Entertaining ContentCreating blog content that educates, entertains, and converts is a crucial skill for small business owners looking to enhance their online presence a...
/blog/how-to-create-blog-content-that-educates--e...
There is a shifting mood of pandemic-weary consumers. It has been a testing time a navigate talent shortages, supply chain disarray and a couple of years full of constant uncertainty and doing...
/blog/pandemic-weary-consumers-and-trends-for-2022
We are all confused and exhausted after two years of uncertainty. What are some trends that we can foresee for 2022 and how to market effectively? 1. Self Reliant Mindset and ready for anythi...
/blog/marketing-trends-in-2022
Creating experiences that matter and set you apart I am passionate about the customer experience and am always looking for articles and research on the subject of customer experience. This w...
/blog/create-powerful-customer-experiences
Given the changes in the last few weeks small businesses are under enormous pressure to keep their businesses open. How do they do this if they are a hairdresser, plumber, cafe or yoga teacher? ...
/blog/how-to-pivot-your-small-business-in-2020-to...
A Style Guide is a document that show the key elements of your brand. This usually include: Logo style Font Colours to be used (Pantone numbers) Adobe Color CC Templates for...
/blog/the-importance-of-a-style-guide
I have just returned from 1 month overseas and the much needed break has given me a chance to see how others live, open my eyes to new ideas and a fresh perspective. While traveling in other coun...
/blog/video-is-the-new-tv
Running a small business requires so much time and attention. Why then do you need a marketing expert? Being active rather than passive in attracting your ideal clients is one of the most importa...
/blog/why-you-need-a-marketing-expert
When a new client comes to me for marketing help they are usually coming to solve a particular problem. They might have not enough leads, not the right leads, too much competition erroding their ...
/blog/building-the-marketing-foundations-first

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