What is customer centric marketing?
Posted by Danielle MacInnis
on 19 April 2015
Customer centric marketing is now becoming the new buzz word. I have been doing it for almost 20 years, but what actually is it? Is it a mindset, a business approach or system? A product centric...
| Posted in:Customer Centric Marketing | 0 Comments |
Competitive advantage - What makes you stand out?
Posted by Danielle MacInnis
on 16 April 2015
 "Competitive advantage - What makes you stand out?")
Collaborate
Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open your email and they can click delete, navigate to another page o...
| Posted in:Marketing Strategy | 0 Comments |
Cookie cutter marketing just doesn't cut it.
Posted by Danielle MacInnis
on 16 April 2015
"The typical marketing campaign approach is to pick a customer segment, pick a product you think these customers might like, and then cross your fingers that a tiny percentage of th...
| Posted in:Customer Centric Marketing | 0 Comments |
How evolved is your marketing?
Posted by Danielle MacInnis
on 7 April 2015
The Pedowitz Group talk about marketing evolution in a few different stages. While I agree with the first three stages I have a different take on the last stage of the evolution. While we are...
| Posted in:Customer Centric MarketingMarketing Strategy | 0 Comments |
Strategic Service Design
Posted by Danielle MacInnis
on 7 April 2015
Why do strategic service design? We help companies develop more profitable customer relationships by delivering better customer experiences and by designing better customer journeys....
| Posted in:Customer Centric Marketing | 0 Comments |
