Where does web traffic come from?
Posted by Danielle MacInnis
on 30 November 2017
Web traffic is something we all strive for. It means your business is being seen. However more important than the traffic is who is visiting and are they the ideal target customers.
Ho...
| Posted in:Google AnalyticsFacebook AdvertisingDigital Marketing | 0 Comments |
What you need to know about SEO for B2B and B2C companies
Posted by Danielle MacInnis
on 27 November 2017
A whopping 93% of all online experiences begin with search engines.
That's reason enough for companies to pay attention to their SEO. Search engines can be an excellent resource for driv...
| Posted in:Content MarketingSEO | 0 Comments |
Lower effectiveness of traditional paid ads.
Posted by Danielle MacInnis
on 26 November 2017
Why are paid ads not working with B2B?
More B2B marketers are shifting budget and priority to earned media as they struggle with declining response rates from traditional investm...
| Posted in:AdwordsContent Marketing | 0 Comments |
Marketing Audit
Posted by Danielle MacInnis
on 15 November 2017
Marketing plans, strategies and campaigns fail at an alarming rate. How can you reposition your failures to pinpoint the cause and redirect your marketing efforts?
Every marketing plan shoul...
| Posted in:Marketing MetricsCustomer InsightMarketing EducationMarketing Plan | 0 Comments |
Customer Happiness
Posted by Danielle MacInnis
on 15 November 2017
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ...
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ...
| Posted in:Brand StrategyCustomer InsightValue Proposition | 0 Comments |
