Strategic Service Design in 2018
Posted by Danielle MacInnis
on 13 December 2017
Designing the customer journey
In 2017 there has been a lot of buzz about customer experience. My prediction is that Customer Service Design or what I call Strategic Service Design will star...
| Posted in:Strategic Service DesignMarketing Strategy | 0 Comments |
Marketing Plan 2018
Posted by Danielle MacInnis
on 5 December 2017
As 2018 fast approaches how many of you are planning for 2018? I imagine most are struggling just to make it through until Christmas. I understand totally. I have a few tips to assist you from...
| Posted in:Marketing StrategyMarketing Plan | 0 Comments |
Where does web traffic come from?
Posted by Danielle MacInnis
on 30 November 2017
Web traffic is something we all strive for. It means your business is being seen. However more important than the traffic is who is visiting and are they the ideal target customers.
Ho...
| Posted in:Google AnalyticsFacebook AdvertisingDigital Marketing | 0 Comments |
What you need to know about SEO for B2B and B2C companies
Posted by Danielle MacInnis
on 27 November 2017
A whopping 93% of all online experiences begin with search engines.
That's reason enough for companies to pay attention to their SEO. Search engines can be an excellent resource for driv...
| Posted in:Content MarketingSEO | 0 Comments |
Lower effectiveness of traditional paid ads.
Posted by Danielle MacInnis
on 26 November 2017
Why are paid ads not working with B2B?
More B2B marketers are shifting budget and priority to earned media as they struggle with declining response rates from traditional investm...
| Posted in:AdwordsContent Marketing | 0 Comments |
