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2025 Marketing Outlook: Why AI is Your New Best Marketing Mate

Posted by Danielle MacInnis on 18 June 2025
2025 Marketing Outlook: Why AI is Your New Best Marketing Mate

Marketing is entering a bold new era—and artificial intelligence (AI) is front and centre. HubSpot’s 2025 report highlights one major takeaway: businesses that adopt AI now will grow faster, smarter, and more sustainably.

Key Insight: AI Is No Longer Optional

AI tools have evolved from a trend to a toolbelt. In 2024, 92% of marketers reported that AI had already impacted their roles, and 1 in 4 plan to use AI to automate their entire marketing strategy by 2025. But there’s a catch: only 47% know how to measure its impact, and many feel overwhelmed. That’s why getting guidance now — even just the basics — can put your small business miles ahead.

5 Smart Ways Small Businesses Can Use AI in 2025

  1. Create Content Faster (and Smarter)
    • AI tools like ChatGPT and HubSpot’s Breeze help you repurpose blogs into emails, reels, and social posts in minutes.
    • Need 200 social posts in 10 minutes? It’s possible to use tools like Canva + ChatGPT together.
  2. Automate Your Marketing Workflows
    • AI agents can now write your strategy and implement it — think email campaigns, social calendars, product descriptions, and even SEO optimisation.
  3. Use AI for Research and Reporting
    • No more guesswork. Use AI to analyse customer data, social engagement, or email metrics and know what’s working — fast.
  4. Boost Personalisation
    • AI can help you send hyper-relevant emails, build niche landing pages, or personalise content by location, language, or buyer type. This led to 82% higher conversions in one HubSpot case study.
  5. Stay Visible in AI-Driven Search
    • Tools like AI Search Grader show how your brand appears in ChatGPT results — not just Google. That’s the future of SEO.

Content and Social Trends to Watch

  • Short-form video and visual storytelling are king (especially on TikTok, Instagram, and YouTube).
  • Podcasts and creator partnerships are growing fast for both B2B and B2C brands.
  • User-generated content (UGC) builds authenticity and trust — a must when buyers are getting savvier.

What’s Blocking Businesses?

  • Poor data quality and privacy laws are making marketing harder.
  • Marketers are being asked to do more with less, especially with tighter teams.
  • Learning AI feels daunting — but those who upskill now will reap the benefits.

What Small Businesses Should Do Next

  1.  
  2. Start Small with AI: Use AI tools for copywriting, editing, or idea generation. You don’t need a big budget to begin.
  3. Use Tools That Integrate: Platforms like Mailchimp, HubSpot, or Zoho now include AI features. If you’re already using them, unlock their full potential.
  4. Build for Personalisation: Segment your contacts, personalise your content, and show up where your customers already hang out.
  5. Create Once, Repurpose Everywhere: Use AI to remix content into blog posts, tiles, videos, emails, and reels
  6.  

Want to Get Started?

If you’re unsure how AI fits into your business, we can show you how to build smarter workflows, save time, and attract better leads.

Need help implementing this? Book a session with Danielle at macinnismarketing.com.au

Danielle MacInnisAuthor:Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via:TwitterLinkedIn
Tags:Marketing ResourceMarketing TrendsAi

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