Small Business Marketing Blog
Use Canva to create a consistent brand presence
Posted by Danielle MacInnis
on 28 May 2024
 "Use Canva to create a consistent brand presence")
How Small Businesses Can Use Canva to Build a Strong Brand Identity: A Step-by-Step GuideCanva is a fantastic tool for small businesses to establish and enhance their brand identity. Here’s a ste...
| Posted in:Marketing EducationCANVA | 0 Comments |
Unlocking the Secrets of Small Business Marketing in Melbourne: Strategies for Success
Posted by Danielle MacInnis
on 1 May 2024
 "Unlocking the Secrets of Small Business Marketing in Melbourne: Strategies for Success")
In the vibrant city of Melbourne, small businesses are thriving and competition is fierce. In today's digital age, it's more important than ever for small businesses to have effective mar...
| Posted in:Digital Marketing ConsultantSmall Business MarketingTarget Audience | 0 Comments |
Industry Benchmark Conversion Rates
Posted by Danielle MacInnis
on 23 April 2024
 "Industry Benchmark Conversion Rates")
Industry Average Conversion Rates and how to improve themHere are the tables summarizing the PPC conversion rates by industry and within the B2C eCommerce category:PPC Conversion Rates by IndustryI...
| Posted in:Marketing ConversionPaid AdsIndustry Benchmarks | 0 Comments |
A Marketing Strategy Matters
Posted by Danielle MacInnis
on 17 April 2024
 "A Marketing Strategy Matters")
Avoiding the Pitfalls: The Importance of a Solid Marketing Strategy Before Tactical Executionn the dynamic world of digital marketing, it’s easy for small businesses to get caught up in the allur...
| Posted in:Marketing StrategyMarketing Plan | 0 Comments |
Building a Tribe of Swifties
Posted by Danielle MacInnis
on 20 February 2024
 "Building a Tribe of Swifties")
Even though I didn't go to the Taylor Swift concert, I felt the vibe and connected to her brand because of the Swifties and the excitement created last week in Melbourne. In fact, on Saturday, wanti...
| Posted in:Customer Centric MarketingCustomer InsightMarketing Education | 0 Comments |
