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Small Business Marketing Blog

Mapping Content to the Buyer’s Journey: A Guide for Small Businesses

Posted by Danielle MacInnis on 16 October 2024
Mapping Content to the Buyer’s Journey: A Guide for Small Businesses
Building a content strategy tailored to your audience’s buying journey can drive engagement and conversions. However, to maximize the impact of your content, integrating both on-page and off-page...
Posted in:Content MarketingSEOCustomer Lifecycle   0 Comments

Why Small Businesses Should Still Be Doing Email Marketing

Posted by Danielle MacInnis on 25 September 2024
Why Small Businesses Should Still Be Doing Email Marketing
In an era dominated by social media and instant messaging, it might be tempting for small businesses to downplay the importance of email marketing. However, as a marketing expert, I firmly believe ...
Posted in:Email MarketingEmail Software   0 Comments

10 top content blog tools

Posted by Danielle MacInnis on 21 September 2024
10 top content blog tools
Creating fresh and engaging blog content regularly can be challenging, especially when you hit writer’s block. Luckily, there are fantastic tools designed to help you find blog topics that resona...
Posted in:Content MarketingBlog   0 Comments

Helping Small Businesses Thrive with Smarter Marketing in 2024

Posted by Danielle MacInnis on 12 September 2024
Helping Small Businesses Thrive with Smarter Marketing in 2024
Empowering Small Businesses: The Best Marketing Tools for 2024As a marketing consultant, my goal has always been to simplify the overwhelming world of digital marketing for small businesses. I unde...
Posted in:Marketing EducationMarketing Tools   0 Comments

The Role of Customer-Centricity in an AI-Driven World: Why It Matters More Than Ever

Posted by Danielle MacInnis on 10 September 2024
The Role of Customer-Centricity in an AI-Driven World: Why It Matters More Than Ever
Today artificial intelligence (AI) is transforming how businesses operate, from predictive analytics to chatbots. But while AI can enhance efficiency and personalisation, it’s the human touch—t...
Posted in:Customer Centric MarketingAi   0 Comments
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